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As a Senior Software Engineer, you will build AI-driven agent systems for media planning and execution, collaborating closely with data scientists and product teams.
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WHO WE ARE
At Basis Technologies, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.
We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.
With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.
ABOUT THE TEAM
The Media Consulting and Activation (MCA) team is a passionate 250+ person group with one goal, to deliver digital solutions that move the needle for our client’s business while providing Raving Fan service. Through a combination of SMES in the areas of ad operations, analytics, media planning/buying, programmatic, search, social and strategy development, the services team has their pulse at the forefront of what’s happening across the digital landscape. This team develops bespoke solutions designed to help clients maximize their budgets and achieve their KPIs. Working closely with the client development team (sales), a primary focus of the services team is to win, grow, and retain business among a diverse portfolio of clients. The services team is responsible for stewarding $500M+ in paid digital media annually. The team has an exciting and collaborative working dynamic that amplifies Basis' winning culture.
WAYS YOU’LL CONTRIBUTE
You’ll be joining the Strategic Business Outcomes team, Basis’s strategy Center of Excellence. You’ll be part of a team of strategists with a diverse set of skills across consulting, media & investment strategy, marketing strategy, consumer insights, and innovation. The team acts as a strategic engine within the Media Consulting and Activation organization, driving business outcomes for our clients through consultative support, thought leadership, and strategic enablement.
We’re looking for someone with a curious and analytical mindset that asks thoughtful questions, doesn’t shy from sharing their perspective, and contributes strategic thinking that elevates the work. In this role you’ll contribute to strategic resources and support the development of strategic recommendations across client work and new business opportunities. This role is client-facing and supports our mid-tier clients. Key responsibilities include:
- Understand and have a perspective on the fundamentals of strategy and planning, as well as emerging topics and ways of thinking shaping our industry.
- Synthesize client data, category and audience research, and strategy principles into actionable POVs and strategic recommendations tailored to a client’s business.
- Contribute to internal strategic enablement by helping build resources, best practices, and programs that elevate strategic thinking across the organization.
- Assist with new business opportunities by gathering insights, shaping strategic narratives, and supporting rationale-backed recommendations.
- Maintain a proactive, curious mindset with a willingness to challenge assumptions, push for clarity, and contribute your own perspective to strengthen outcomes.
- Monitor category, consumer, and media trends and translate those insights into actionable POVs and client-ready recommendations.
- Collaborate with cross-functional partners within Planning, Analytics, and Investment teams to ensure strategic thinking is reflected in briefs, media plans, testing roadmaps, and client deliverables.
- Stay informed on emerging industry trends, platform updates, and technological advancements.
- Acknowledge and embrace diversity of thought and opinion, and approach with Beeps, clients and vendors, regardless of background, culture, and organizational level. Specific examples include, but are not limited to:
- Engage Actively in Diversity, Equity, and Inclusion (IDEA)
- Pursue Continuous IDEA Development
- Cultivate an Inclusive Work Environment
WHAT YOU BRING TO THE TABLE
- 6-10 years of experience with strategic media planning, consulting, or similar functions that bridge an understanding of marketing, media, and consumer insight, with client-facing experience.
- A working knowledge of cross-channel media and experience with channel selection and role definition to translate conceptual ideas into executional possibilities.
- Proven ability to interpret and synthesize data, research, and performance signals into clear insights and actionable strategic recommendations.
- Familiarity leveraging data and insights from research tools like MRI, GWI, Mintel, etc.
- Comfort working with ambiguity and structuring work, moving from problem identification to insight development to recommended action.
- Comfort leading work independently, with the ability to manage competing priorities and support multiple workstreams at once.
- Strong communication and storytelling skills, including experience crafting strategic narratives and building client-ready presentations.
- Experience collaborating across cross-functional teams (e.g., Research, Analytics, Planning, Investment) and influencing strategic direction within a matrixed environment.
- Willingness to actively contribute to and be part of Basis’s culture.
- Ability to travel up to 25%
BONUS POINTS
- Mentorship and oversight of strategic talent
- Familiarity with leveraging CRM, first party, and commerce data for audience insight and targeting is preferred
- Bachelor’s degree
Integrity in Hiring
At Basis, integrity is at the core of how we hire. To protect our candidates and our company, we verify identity, education, and employment history for all hires. Some roles may also require onsite or in-person interviews as part of the process. Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment. We value transparency and authenticity and expect the same from every applicant.
Anything Else?
Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.
Life With Basis Technologies
We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work 2025, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago. We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.
Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.
If you need assistance with interview accessibility, please contact talent.acquisition@basis.com. Your privacy is important to us, view our policy here.
Basis Chicago, Illinois, USA Office
The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
