Campaign Manager, Paid Search

Duties/Responsibilities:

• Manage, optimize, and scale Google Ads & Microsoft Ads campaigns across multiple ad types, including search, display, demand generation, PMax, standard shopping, and YouTube. Develop and implement advanced strategies to meet goals like ROAS, CPA, or CAC. Regularly run optimizations and set up experiments to ensure account growth and improved client performance.
• Manage up to 10-12 accounts or a total MRR of $40,000. Demonstrate advanced optimizations that lead to significant client performance improvements and budget increases.
• Ability to lead client calls and provide in-depth explanations of account performance, trends, and strategic recommendations. Maintain ongoing positive client relationships, establishing trust and successfully upselling clients into additional services and channels.
• Collaborate with creative teams to deliver strategies and ad copy that align with client goals, advising clients on the best use of creative assets (text, static, video).
• Stay updated on industry trends, bringing new knowledge to the department and contributing to team growth. Provide insights on other marketing channels, including SEO, paid social, and email marketing, and assist in upselling clients on these services.
• Use internal project management tools like Monday to organize workflows, track campaign performance, and meet client deadlines. Contribute to internal communications by answering team questions and supporting departmental improvements.
• Optimize product feeds for e-commerce clients utilizing DataFeedWatch or Merchant Center. Familiarization with other feed management tools may be trained and needed on a case-by-case basis.

Required Skills/Abilities:

• Advanced proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing platforms.
• Ability to manage mid to high-value accounts with varying levels of ad spend and deliver measurable performance improvements.
• Understanding of digital marketing strategies and optimization techniques across various ad types.
• Strong client-facing communication skills with a proven ability to lead client calls and provide strategic insights.
• Strong analytical skills with the ability to translate data into actionable recommendations.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our talent recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall.
• Stage 2 (Hiring Manager Interview) - In this stage, you’ll meet with the leader of the department to dive deeper into your experience. You’ll discuss your approach to paid search strategy, campaign optimization, and performance measurement, as well as how you collaborate with clients and cross-functional teams. This conversation will also explore your leadership style, problem-solving approach, and how your experience aligns with our goals and growth plans.
• Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our Chief Growth Officer and Co-Founder, Jon Zacharias.
• Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive with a salary range of $75,000-$85,000.
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working.
• Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.