Chief Customer Officer

Job Description:

As the Chief Customer Officer at trü frü, you will report directly to the CEO and operate as part of the broader Accelerator Sales Leadership community, serving as the executive leader of our sales function. We are on an ambitious journey to $1B, and this role is central to getting us there. You will build on the strong foundation already in place, growing and developing the team, deepening customer relationships, and bringing the voice of the customer into every strategic decision. You will own trü frü’s go-to-market approach across all channels and geographies, from retail and out-of-home to digital commerce, while continuing to build and strengthen our presence in Canada as a key growth market, and leverage the full power of Mars Snacking multipliers to accelerate trü frü’s journey to $1B. You will serve as the connective tissue between our customers, our brand, and our long-term growth ambitions.

What you’ll do

• Own and drive trü frü’s overall sales strategy, setting the vision, priorities, and roadmap that positions the business for quality, sustained growth on the journey to $1B.
• Lead and develop the sales organization, strengthening team capability through intentional coaching, development, and a culture of accountability and continuous growth.
• Translate strategy into results across retail, out-of-home, digital commerce, and Canada, meeting trü frü’s financial and customer goals.
• Champion and help drive trü frü’s Digital Commerce business, including Pure Play, Amazon, and Social Selling, ensuring the eCommerce channel is a core and growing part of the overall commercial strategy.
• Help develop and grow the Out-of-Home channel by bringing strategic direction, customer relationships, and the full breadth of Mars Accelerator resources and multipliers to unlock this opportunity for the business.
• Lead and grow trü frü’s Canadian business, partnering with the Canadian sales lead to localize commercial strategy, build customer relationships, and drive sustainable growth in market.
• Serve as a category leader, partnering with customers through data, insights, and compelling storytelling to win at the shelf and strengthen trü frü’s position as a strategic CPG partner.
• Serve as a critical partner in Strategic Revenue Management and pricing strategy, including PPA (price-pack architecture), ensuring the right price points and pack formats are being sold in for both the business and the customer.
• Lead trade investment strategy and optimization, ensuring trü frü’s investment is driving the highest-quality returns across accounts and channels.
• Lead customer negotiations at the highest levels, building long-term partnerships that deliver mutual value and sustainable growth.
• Drive an integrated omnichannel strategy that connects in-store execution, Route to Market, and online growth into a cohesive consumer experience.
• Cultivate cross-functional alignment between Sales, Marketing, Finance, and Supply Chain to ensure strong execution and customer focus across the organization and orchestrate Mars Snacking multipliers to maximize the resources and support available on trü frü’s journey to $1B.
• Advise the senior leadership team on sales targets, growth strategies, and enterprise priorities, bringing the voice of the customer into every key decision.
• Bring the voice of the customer to innovation, contributing market and customer perspectives that inform new product development, new market entry, and commercial strategy.

What you’ll bring to trü frü

You are…

• An influential, team-first leader who wins by elevating the people around you.
• An entrepreneur at heart with the strategic mindset and decisiveness to make bold calls at pace.
• A relationship builder who is equally comfortable in the boardroom and rolling up your sleeves.
• A coach and mentor who develops talent and builds lasting organizational capability.
• A competitor who is energized by building something special and outpacing the market.

You have…

• 10+ years of executive-level business growth experience in CPG or a related industry.
• Demonstrated ability to build on a growing brand, driving quality and sustained growth over time.
• Expertise in Digital Commerce sales, including Pure Play, Amazon, and Social Selling.
• Strong command of trade investment strategy and the ability to optimize spend across a complex customer portfolio.
• Track record of leading high-stakes customer negotiations and building long-term strategic partnerships.
• Experience as a category leader using data and insights to sell compelling stories that win with customers.
• Bachelor’s degree in Sales, Business, or a related field.
• Experience developing and executing successful sales strategies across channels, including route-to-market and in-store execution.

Pluses

• MBA.
• Experience building and scaling the Canadian market, including customer relationships, go-to-market strategy, and localized commercial planning.
• International sales or marketing experience.

What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.