The Sr. Brand Manager executes Cisco business strategies, manages partner relationships, marketing plans, and sales operations to support CDW's Cisco objectives.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* The Sr. Brand Manager, Cisco Sales, serves as the primary execution lead for Cisco business strategies and programs. This role is responsible for implementing marketing plans, managing partner relationships, executing co-op and incentive programs, and driving day-to-day operations that support CDW's Cisco sales objectives. Aligned to specific sales areas and working closely with Cisco counterparts, the Sr. Brand Manager translates strategic initiatives into tactical execution, ensuring seamless coordination between CDW sales teams, Cisco partner teams, and internal stakeholders. This individual manages customer growth programs and promotional activities while serving as the go-to resource for Cisco product knowledge, competitive positioning, and sales enablement within their assigned area.
* What you'll do
* Execute marketing plans and campaigns developed by the Marketing and Solutions team, ensuring alignment with Cisco priorities and CDW strategic objectives
* Serve as the primary liaison between assigned sales areas and Cisco partner teams, supporting daily communication channels and coordinating initiatives
* Execute and optimize COOP, MDF, VIR, and other Cisco partner investment programs, ensuring maximum utilization and ROI
* Provide subject matter expertise on Cisco products, solutions, and programs to sales teams, sales operations, and backbone resources within assigned sales areas
* Execute competitive positioning strategies and communicate Cisco differentiation to sales teams and customers
* Coordinate sales enablement activities, including training, product launches, promotional programs and activities, and pricing in partnership with Product Managers
* Track and report on Cisco sales performance, program effectiveness, and market trends within assigned areas
* Manage day-to-day partner communications and coordinate responses to partner requests, program updates, and business reviews
* Host Quarterly Business Reviews with Cisco partner teams to review performance and coordinate joint initiatives
* Collaborate with segment marketing and sales to execute customer-focused campaigns and solution offerings for Cisco products and support in creating content for collateral and messaging of assigned sales segments
* Work with CDW sales to forecast sales volumes and manage inventory planning for Cisco products
* Identify and educate sales teams on new Cisco product introductions, transitions, and competitive advantages
* Maintain up-to-date knowledge of Cisco's organizational structure, key decision makers, and partner programs
* Facilitate necessary Cisco certifications and specializations for CDW team members
* Support cross-functional initiatives with Sales, ITS, Architecture, Customer Success, Renewals, and Operations teams
* What we expect of you
* Bachelor's degree and 5 years' experience in sales, marketing, product management, or partner management with a technology focus
* 9 years' experience in sales, marketing, product management, or partner management with a technology focus
* 4 years of CDW PPM experience and 5 years' experience in sales, marketing, product management, or partner management
* Preferred skills, experience, and qualities
* Strong knowledge of Cisco's product portfolio, including Networking, Security, Collaboration, Data Center, and emerging technologies
* Understanding of Cisco partner programs, certifications, and specializations (COOP, MDF, VIP/VIR)
* Proven track record in executing marketing programs and managing partner relationships
* Experience with solution-based selling and cross-architecture platform approaches
* Excellent verbal and written communication skills with the ability to effectively interact with sales teams, partners, and stakeholders
* Demonstrated ability to build and maintain strong business relationships at multiple organizational levels
* Strong financial acumen with experience managing budgets, tracking ROI, and optimizing program investments
* Analytical skills with ability to track performance metrics and identify improvement opportunities
* Ability to work effectively in a matrixed environment and collaborate across cross-functional teams
* Strong execution focus with proven ability to translate strategies into tactical action plans
* Proficient in Microsoft Office applications and business intelligence tools
* Excellent presentation and training skills
* Self-motivated with ability to manage multiple priorities and meet deadlines
* Understanding of IT infrastructure, security, and software transformation trends Pay range: $86,000 - $122,400 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
* Job Summary
* The Sr. Brand Manager, Cisco Sales, serves as the primary execution lead for Cisco business strategies and programs. This role is responsible for implementing marketing plans, managing partner relationships, executing co-op and incentive programs, and driving day-to-day operations that support CDW's Cisco sales objectives. Aligned to specific sales areas and working closely with Cisco counterparts, the Sr. Brand Manager translates strategic initiatives into tactical execution, ensuring seamless coordination between CDW sales teams, Cisco partner teams, and internal stakeholders. This individual manages customer growth programs and promotional activities while serving as the go-to resource for Cisco product knowledge, competitive positioning, and sales enablement within their assigned area.
* What you'll do
* Execute marketing plans and campaigns developed by the Marketing and Solutions team, ensuring alignment with Cisco priorities and CDW strategic objectives
* Serve as the primary liaison between assigned sales areas and Cisco partner teams, supporting daily communication channels and coordinating initiatives
* Execute and optimize COOP, MDF, VIR, and other Cisco partner investment programs, ensuring maximum utilization and ROI
* Provide subject matter expertise on Cisco products, solutions, and programs to sales teams, sales operations, and backbone resources within assigned sales areas
* Execute competitive positioning strategies and communicate Cisco differentiation to sales teams and customers
* Coordinate sales enablement activities, including training, product launches, promotional programs and activities, and pricing in partnership with Product Managers
* Track and report on Cisco sales performance, program effectiveness, and market trends within assigned areas
* Manage day-to-day partner communications and coordinate responses to partner requests, program updates, and business reviews
* Host Quarterly Business Reviews with Cisco partner teams to review performance and coordinate joint initiatives
* Collaborate with segment marketing and sales to execute customer-focused campaigns and solution offerings for Cisco products and support in creating content for collateral and messaging of assigned sales segments
* Work with CDW sales to forecast sales volumes and manage inventory planning for Cisco products
* Identify and educate sales teams on new Cisco product introductions, transitions, and competitive advantages
* Maintain up-to-date knowledge of Cisco's organizational structure, key decision makers, and partner programs
* Facilitate necessary Cisco certifications and specializations for CDW team members
* Support cross-functional initiatives with Sales, ITS, Architecture, Customer Success, Renewals, and Operations teams
* What we expect of you
* Bachelor's degree and 5 years' experience in sales, marketing, product management, or partner management with a technology focus
* 9 years' experience in sales, marketing, product management, or partner management with a technology focus
* 4 years of CDW PPM experience and 5 years' experience in sales, marketing, product management, or partner management
* Preferred skills, experience, and qualities
* Strong knowledge of Cisco's product portfolio, including Networking, Security, Collaboration, Data Center, and emerging technologies
* Understanding of Cisco partner programs, certifications, and specializations (COOP, MDF, VIP/VIR)
* Proven track record in executing marketing programs and managing partner relationships
* Experience with solution-based selling and cross-architecture platform approaches
* Excellent verbal and written communication skills with the ability to effectively interact with sales teams, partners, and stakeholders
* Demonstrated ability to build and maintain strong business relationships at multiple organizational levels
* Strong financial acumen with experience managing budgets, tracking ROI, and optimizing program investments
* Analytical skills with ability to track performance metrics and identify improvement opportunities
* Ability to work effectively in a matrixed environment and collaborate across cross-functional teams
* Strong execution focus with proven ability to translate strategies into tactical action plans
* Proficient in Microsoft Office applications and business intelligence tools
* Excellent presentation and training skills
* Self-motivated with ability to manage multiple priorities and meet deadlines
* Understanding of IT infrastructure, security, and software transformation trends Pay range: $86,000 - $122,400 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* We make technology work so people can do great things.
* CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review [CDW's AI Applicant Notice](https://www.cdwjobs.com/pages/ai-applicant-notice).
Top Skills
MS Office
CDW Chicago, Illinois, USA Office
625 W Adams St., Chicago, IL, United States, 60661
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