Client Lead, Insights

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Client Insights Lead you will: 

• Analytics Strategy: 

  • Lead day-to-day communications, data gathering, and driving key deliverables in support of the Measurement Strategy for assigned clients. 

  • Lead the development of measurement plans, benchmarks, annual learning agendas, testing/analysis roadmaps, and support thought leadership. 

  • Anticipate and recommend what methods and metrics are necessary to comprehensively measure media and tie results back to bottom line driving outcomes, as well as what methods are necessary to test and assess current media tactics and channel expansion. 

• Data Analysis & Reporting: 

  • Work with performance data via media platforms (e.g., Google Ads, Meta), analytics systems (GA4) and advanced measurement tools/methodologies (e.g., Halo Analyses, MMM, incrementality testing) to deliver insights that optimize our clients’ media investment.

  • Maintain a strong working knowledge of quantitative methods and statistics, and propose tests and analyses on an ongoing basis.

  • Lead data-driven analyses and analytics projects aimed at driving our clients’ media and business outcomes.

  • Support the Client Partner team in the development of client reporting and planning deliverables, taking responsibility for incorporating findings and insights to build a broader client story.

  • Analyze cross-channel performance for seasonal and always-on multi-channel campaigns across Paid Social, Search, Shopping, Programmatic, etc. and uncover key insights. 

  • Make data-led optimization recommendations to clients and internal channel teams based on performance analysis and media knowledge.

  • Work with the agency's proprietary measurement suite, Bliss Point, helping to evangelize our in-house solutions for advanced measurement and analytics (e.g., rMMM, brand equity, incrementality testing).

• Stay abreast of related technological and industry developments, providing appropriate suggestions to your clients. 

• Complete quality assurance to ensure the data is complete, accurate and reliable for analysis. 

• Collaboration: Lead relationships with cross-functional teams daily execution of analytics projects & initiatives. Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical difficulty. 

• Client Communication: Leverage story-telling skills to deliver insights that are clear, concise and actionable.

Professional Qualifications: 

• 5-7 years of experience in marketing analytics roles with a proven track record of working with clients, understanding their business, and executing quantitative methods to support. 

• Demonstrated success analyzing data and using analytics tools to drive marketing decision making.

• Excellent communication and interpersonal skills, with the ability to build productive relationships with clients and internal partners

• In-depth experience with statistical analysis, predictive modeling, LTV calculations, and other quantitative methods.

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions including data from digital media platforms (Google, Meta, TikTok, etc), web analytics (GA4, Adobe), data visualization platforms, and advanced measurement tools/methods (e.g., MMM, incrementality testing)

• Experience working with MTA, MMM, and Incrementality solutions (e.g., Rockerbox, Measured, Haus) a plus.

• Experience in business intelligence platforms (e.g. Tableau, Power BI, Metric) and data architecture (e.g. Snowflake, Redshift).  

• Advanced computer skills including Excel, Google Sheets & Google Slides.

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

The hiring salary range for this role is $105,000 - $125,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.