Manage and execute SEO-driven content strategy for a US-focused website: keyword research, content briefs, on-page optimization, CMS editing, internal linking, monetization, quality control, and coordinate freelancers and stakeholders to improve traffic and conversions.
Growth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. We build high-end websites with quality content that helps customers make an informed buying decision - driving relevant traffic through organic and paid search.
About the Role
We are looking to hire a hungry and motivated Content Executive to support one of our websites and their day-to-day operations. This individual should have a good understanding of SEO, content, handling CMS and working hands-on with websites and content in general.
Ideally, the candidate has a proven track record within SEO driven lead generation business and is experienced in organising and delivering content in American context.
What you'll do
- Execute content expansion and optimization strategy of our asset based on KW research, with a strong focus on SEO performance and monetization
- Develop and create content briefs in collaboration with the Product Owner and the rest of internal teams and external contributors
- Work on on-page tasks to improve the performance of our assets, including internal linking, content optimization, fixing of errors, monetization of content etc.
- Upload, edit, update, and rewrite content to meet SEO best practices, readability guidelines, and the highest standards of American English.
- Review and maintain high content quality standards across web pages and social media channels, ensuring accuracy, consistency, and engagement.
- Identify new opportunities and low hanging fruits to drive the respective website’s performance and ultimately the company’s success forward
- Collaborate and communicate with freelancers and other stakeholders to ensure timely and accurate content delivery.
- Prepare and/or support SEO concepts and digital marketing concepts.
- Any other unspecified tasks and/or duties which may be reasonably required in this role
What we're looking for
- Have at least 1 year of experience in Content, SEO or online marketing
- Have good knowledge of SEO
- Have a broad understanding iGaming, including Sweepstakes Casinos, ideally with hands-on experience in building or developing comparison websites
- Fluency in English
- Be creative, proactive, driven and have a high capacity for teamwork
- Have a strong sense of task ownership, and problem solving mindset.
Bonus Points For
- Familiarity with American Sports Context
- Natural flair for writing comfortably and confidently in American English.
- Proactive and self-driven - able to research, test, and problem-solve independently, while knowing when to ask for guidance
What we offer
- A Team That Knows Its Craft: Work alongside experienced Content, Marketing, and SEO specialists on interesting and diverse projects that sharpen your skills across the board
- Best-in-Class Tooling: Access to industry-leading SEO and content tools to help you research, optimise, and deliver work efficiently and to the highest standard
- Growth & Development: Acquire and develop a wide spectrum of digital marketing skills in a fast-moving affiliate and lead generation environment with real career progression
- Competitive Compensation: We offer a competitive salary with performance-based incentives that recognise your contribution and reward results
- Remote-Friendly: Work from wherever you do your best work, with the flexibility to fit your lifestyle
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