Content Marketing Manager, e-commerce

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Every social platform rewards the person with the most time to post. Expertise loses to volume, and the people actually running their companies get drowned out by people describing them from the outside.

Workweek is the opposite. We're the home for the practitioner creator, the operator who writes about the work while still doing it. That's why our readers trust what lands in their inbox. Today we have five networks covering healthcare, fintech, HR, marketing, and e-commerce, and more are coming.

That trust is what the rest of the business runs on. On the advertising side, a marketer hands us their target account list and we show them our coverage of it before they spend a dollar, then the engagement after. On the community side, we run professional memberships where leaders get peers worth knowing, a content library worth using, and tools that make their day-to-day easier.

We're five years in and just getting started.

Workweek is looking for a Content Marketing Manager to create content and execute on the vision of our ecommerce-focused B2B media brands, Go-to-Millions and Sharma.

Guided by the Director of Content, this role will act as a true partner to Content Creators Ari Murray (Go-to-Millions, a.k.a. GTM) and Nik Sharma (Sharma), in creating excellent, expert-level content—across a variety of channels and formats, including newsletters, webinars, and social media—that engages and informs professionals working in ecommerce.

This role requires an exceptional writer capable of absorbing, reproducing, and ultimately owning GTM and Sharma’s specific brand voices. Other important skills are researching capabilities, creative ideation, a next-level eye for detail and quality control, the capacity to collaborate with multiple teams without losing track of priorities, and the ability to develop thoughtful content strategies.This candidate is also ideally experienced or interested in creating content for various social platforms (particularly LinkedIn or X).

Note: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.

• Guided by the Director of Content and in collaboration with creators Ari Murray and Nik Sharma, act as the ultimate expert on and gatekeeper of the creators’ voice and brand.

• Absorb and maintain editorial guidelines and content themes.

• Incorporate Creator and Strategist feedback to make sure every piece of content represents the quality of the brand and drives toward the growth of its ICP.

• Collaborate with Director of Content, creator, and key team stakeholders on tracking and fulfilling standard weekly deliverables along with monthly/quarterly/weekly tasks.

• Represent creators and brands across a wide variety of formats and platforms, including:

  • Curated newsletters

  • Membership community content (event replays, summaries, curation)

  • Podcast titles & descriptions, highlight clip selection

  • Branded content (ad copy and sponsored longform)

  • Social content curated from the creator’s existing coverage

• Writing experience. Extremely strong writing skills across diverse formats, including email, social, and web. A genuine love of writing, especially writing designed to serve a specific professional community. Must have the ability to emulate an expert-level voice, and to communicate in a personable, engaging way.

• Ecommerce fluency, not just interest. Direct professional experience in ecommerce or DTC SaaS—as a content marketer, growth marketer, or operator embedded in the space. Should already know the vocabulary, the players, and what separates a good brand from a forgettable ones.

• Research and storytelling. Can go on fact-finding missions, and pull out the most compelling story to tell in a newsletter, X thread, etc.

• Growth marketing literacy. Comfortable speaking to the concerns of ecommerce operators, not translating from the outside in..

• Organized, flexible, and detail-oriented. Known for keeping track of multiple projects without missing deadlines or forgetting the little things.

• Collaboration and communication. Great at working in a team, curious, and great at taking feedback and following up to push projects over the finish line.

• Discreet and professional. Comfortable and effective in representing the brand as themselves, but also happy to disappear into the creator’s voice.

• Competitive pay (we don't pay based on location, we assign value to the role)

• Equity in Workweek

• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)

• Unlimited PTO with a minimum of 3 days/quarter used

• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)

• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)

• 401(k) plan with 3.5% company match

• $500 one-time stipend for any home office needs used after the first 90 days

• 5-week sabbatical after 4 years on staff

• 2 volunteering days per year

• 1x/year in-person team retreat

• $100/month book stipend

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

If your experience is this close to what we’re looking for, please consider applying. Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply

*At this time we do not offer visa sponsorship or assistance.