The Content Marketing Writer creates SEO-optimized content for various platforms, collaborates with stakeholders, and aligns content with marketing goals to generate leads.
Objective
To support client’s internal content marketing efforts by creating strategic, SEO-optimized long-form and campaign content that reflects the agency’s creative and professional voice. The goal is to refine the client's own brand presence, generate leads, and lay the groundwork for scaling this service to clients.
Profile OverviewThis client is an integrated marketing agency who seeks a content writer who excels in strategic thinking, understands complex regulated industries, and can write persuasively for marketing funnel objectives. The ideal writer will be embedded into the team, bringing a balance of creativity, technical accuracy, and brand alignment.
Scope- Commitment: 10 hours per week to start, with potential for more.
- Duration: Initial 6-month engagement preferred.
- Content Types: SEO-driven blog posts, lead magnets and downloadable resources, web and landing page content, case studies, and email newsletters
- Collaborate with internal stakeholders to develop content that promotes capabilities.
- Translate keyword research and marketing insights into compelling long-form content.
- Craft industry-specific landing pages to drive conversions.
- Refresh existing thought leadership and web content for SEO optimization.
- Support development of downloadable lead-gen content from internal training materials.
- Contribute strategic content ideas tailored to marketing funnel stages.
- Proven experience writing for B2B audiences, ideally within either the medical, financial Services / insurance, higher education, global Manufacturing is a huge plus
- Strong grasp of marketing funnel stages and strategic content development.
- Demonstrated ability to maintain brand voice while appealing to target audiences.
- Comfort with incorporating SEO best practices naturally into writing.
- Experience with SEMrush or similar SEO tools preferred.
- Comfortable receiving and integrating constructive feedback.
- Familiarity with collaborative workflows (Slack, Teams, Zoom, etc.).
Client is a multidisciplinary integrated marketing agency specializing in regulated and complex industries. Known for its deep understanding of client sectors and creative approach to content strategy, client blends strategic insight with campaign execution across digital platforms.
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