Creative Copywriter, Zoro

| Northwest Suburbs

Role: Creative Copywriter

Reports to: Sr. Manager, Copywriting

Location: Buffalo Grove, IL or Chicago, IL

 

Company Summary:

In the past seven years, Zoro has grown from a group of 6 people working out of a 2,000 square foot building, offering fewer than 100,000 products to a group of 300+ working out of a 60,000+ square foot building, offering more than 2,300,000 unique products.

 

Primary Function:

  • Collaborate with cross-functional teams (including Marketing, HR, Customer Service and external agencies) to create content, refine our brand voice, promote our products, and create awareness of Zoro as a brand
  • Write and edit informative, engaging, and compelling copy to increase customer engagement, cultivate customer relationships, and drive action.
  • Write relevant, unique creative content for all marketing channels and our vendor partners.

 

Principal Responsibilities:

  • Develop clear, engaging, creative copy for promotional emails, direct mail pieces and printed catalogs, web pages, social media channels, affiliate promotions and related materials, and a variety of other deliverables as needed.
  • Partner with other creative services team members on every project to provide media that brings to life the objectives of all channel initiatives by telling a story that motivates customers to purchase.
  • Work with SEO team to create copy that improves organic search bringing more customers to the site.
  • Be able to research, understand and translate technical product data into clear customer-focused copy.
  • Translate the messaging of individual brands into copy that incites our customers to buy those products from Zoro.
  • Ability to read a brief and understand objectives to the extent that copy is delivered with little or no revisions.
  • Create UX/UI copy for site enhancements as needed.
  • Act as part of a service organization to support all promotional brand and marketing team initiatives.
  • Ensure messaging is in our brand voice and consistent throughout all channels and promotional vehicles.
  • Work with email marketing manager to test copy and subject lines based on data provided.
  • Create shipping documents, vendor contracts and other supporting documentation.
  • Use customer Journey data to shape the way in which we talk to each customer segment.

 

Qualifications:

  • At least 3-5 years of professional copywriting and basic project management experience, with emphasis on content marketing, digital marketing, and social media content.
  • Bachelor’s degree in journalism, advertising, communications or a related field.
  • Proactive and highly organized multi tasker who can meet deadlines while proposing, writing, and self-editing a high volume of content.
  • Ability to learn quickly, pivot quickly, respond well to constructive direction, and be proactive in proposing new ideas or solutions.
  • Outstanding copywriting skills that includes both internal and external messaging in our brand voice.
  • Familiarity with Digital Asset and Content Management Systems is preferred

 

*Please provide a link to your portfolio or writing samples to be considered*

 

 

Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Technology we use

  • Engineering
  • Product
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Google AnalyticsAnalytics
    • JIRAManagement

Location

One office is located in the West Loop, offering diverse eateries and steps away from nightlife! The other is in the northern suburb of Buffalo Grove.

An Insider's view of Zoro

How would you describe the company’s work-life balance?

We are driven and work hard, because we are growing like crazy! We are in this together because we want to be, not because we have to. On the flip side, I've never missed one of my kid's ball games, concerts, parent-teacher conferences, and when I take a vacation, I'm actually allowed to take it (of course, I'm available if you need me, team)! :-)

Adam

HR Leader

What does your typical day look like?

As a Financial Analyst with Zoro’s Finance team, my typical day starts with generating daily sales reports and sending it over to our headquarters. Then, I talk to business unit owners and gather information that would impact our financials. Zoro has an encouraging collaborative environment…everyone is easily approachable!

Margaret

Financial Analyst

How do you empower your team to be more creative?

Zoro has an awesome test and learn culture where you can try new things and see what works and what doesn't and, most importantly, learn from those lessons and drive improvements. We constantly look for ways to do that - whether it is tools, engagement, processes or empowerment. We share best practices, feedback and suggestions from our agents.

Dawn

Director, Customer Service

How do you collaborate with other teams in the company?

There’s a hunger for Design Thinking and making decisions based on customer feedback here at Zoro. Working on a scrum team as a UX Architect supports this directly but I’ll even get stopped in the hall by co-workers wanting to incorporate customer insights into their own projects. It comes from a culture of succeeding through collaboration.

Lex

UX Architect

What are Zoro Perks + Benefits

Zoro Benefits Overview

Very competitive package - beyond your base salary, we offer bonuses, a 401(k) match and additional 401(k) incentive contribution, a full-scope of medical/dental/vision/life insurance benefits, voluntary benefits, shuttle service, a bunch of free food (free coffee, soft drinks, snacks, and free meals from time-to-time). Our North Suburb office has a subsidized cafe inside our offices that is a breakfast/lunch spot and coffee bar, in addition to a game room, recreation area and a rock room... yes a rock room... bring your axe and rock out on a break!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Optional Voluntary Benefit
Wellness Programs
Discount partnership with Sky Fitness.
Onsite Gym
Buffalo Grove equipped with workout bench, dumbells, free weights, a basketball court, badminton court, ping pong, air hockey, bags, golf net, outdoor volleyball, and we've even played quiddich!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
3.5% contribution by Zoro on a bi-weekly basis (whether you contribute or not). Additional 3.5% target contribution based on annual company performance.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
We've won a Dave Thomas award for having a solid adoption assistance program - that's pretty cool!
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Starting at 18 days per year with carryover option of up to 5 days.
Paid Volunteer Time
We like to give back to the local community. We have team builders focused on helping a variety of philanthropic organizations.
Paid Holidays
Zoro offers all employees paid time off to observe all major holidays.
Paid Sick Days
Perks & Discounts
Casual Dress
We feature a range from shorts and t-shirts to those who embrace "Tie Tuesdays". Wear what makes you comfortable, but you may want to clean it up if you have an important customer in town!
Commuter Benefits
In our North Suburb office, we feature shuttle service to/from Buffalo Grove, Highland Park, and Deerfield stops. Also a commuter benefit program available as a voluntary benefit.
Company Outings
We've done many of these. From ball games to luaus to olympics to the zoo - Zoro finds ways to treat employees to lots of fun.
Game Room
Basketball, bags, driving range net, ping pong, badminton, video games, music room... we even played quiddich in our warehouse for our Harry Potter-themed Halloween event!
Stocked Kitchen
All offices feature coffee, soft drinks, sparkling water, tea, popcorn machine, random snacking opportunities, as well as an on-site cafe in our North Suburb office.
Some Meals Provided
Happy Hours
Sometimes happy hours provided by the company, but many team members get together outside of work because they want to, not because they have to!
Parking
Recreational Clubs
Softball, bowling, and dragon boat racing team... yes, dragon boat racing!
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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