Copywriter Sr, Performance Creative

About Us

Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together.

Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Responsible for developing performance-focused copy for paid media channels including social, streaming/CTV, search, display, and affiliate. Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions. Concepts and writes for video and static campaigns, maintains consistent messaging across platforms, and partners with creative, web/dev, and media buying teams to continuously optimize results.

Key Responsibilities and Expectations

• Writes persuasive copy for paid social ads, search ads (headlines, descriptions), display/affiliate assets, and streaming/CTV scripts or overlays in both static and video formats.
• Creates strategic creative concepts and storyboards for video assets, collaborating with the performance creative designer to bring them to life.
• Works in paid media team meetings to review performance data (CTR, conversion rate, CPL, ROAS) and translate insights into new copy tests, messaging variants, and funnel optimization.
• Builds omni-channel copy frameworks to ensure messaging syncs across channels (social, streaming, search, affiliate) and supports an integrated acquisition strategy.
• Leverages audience segmentation, campaign data, and channel insights to tailor copy for specific funnel stages, audiences, and platforms.
• Collaborates with the performance creative designer and creative team to develop creative briefs, revision cycles, and asset versioning for high-volume production.
• Partners with web/dev/analytics teams to ensure tracking, tagging, and landing page copy align with media campaigns and conversion goals.
• Runs structured copy experiments (A/B, multivariate) to determine which messaging moves metrics, then scales top performers.
• Stays current on platform best practices for paid social and streaming, emerging ad formats (UGC, short-form, OTT), copy trends, generative AI in copywriting, and performance creative innovations.
• Manages multiple concurrent campaigns and deadlines, maintaining brand voice and compliance while delivering high-velocity copy production.
• Performs other duties as assigned.

Reports To

• Director, Creative Operations

Qualifications - Experience/Skills/Competencies

• Minimum 5 years of related experience writing for performance-marketing channels such as paid social (Meta), search (Google/Microsoft), streaming/CTV or display/affiliate.
• Ability to write for both still image ads and video (scripts/storyboards) and to collaborate with designers and editors.
• Strong understanding of performance metrics (click-through rate, conversion rate, cost-per-lead, ROAS) and how copy influences them.
• Excellent writing, editing, and proofreading skills, with portfolio samples in paid media/ad copy format.
• Experience working with data, comfortable reading media performance reports, extracting insights, and applying them to copy strategy.
• Experience collaborating cross-functionally with media buyers, designers, analytics/BI, web/dev.
• Familiarity with generative AI or automation tools in copy production (e.g., text-to-variation, dynamic creative copy).
• Experience adapting copy for multiple channels and formats, funnel stages, and audience segments.
• Comfortable working in a fast-paced environment, managing multiple campaigns and high volume of assets.

Qualifications - Education - Required

• Bachelor's Degree

Qualifications - Education - Field(s)/Profession(s)

• Marketing, English, Communications, Journalism or related.

Compensation

The base salary range for this position is ($96,200 - $115,400) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for the job opportunity is 5/1/2026.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.

Qualifications Education Required Bachelors or better. Experience Required developing performance-focused copy for paid media channels including social, streaming/CTV, search, display, and affiliate. Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions. Concepts and writes for video and static campaigns, maintains consistent messaging across platforms, and partners with creative, web/dev, and media buying teams to continuously optimize results. Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.