Copywriter

About the teamThe Brand Story & Creative team brings Zillow’s brand to life through human-centered storytelling. We shape how Zillow shows up in culture through campaigns, video, social, experiential moments, and executive narratives that resonate emotionally and endure beyond a single launch. We operate at the intersection of story craft and operational excellence, translating brand strategy into narratives that feel cohesive, intentional, and unmistakably Zillow.

About the role

We’re looking for a Copywriter to help bring Zillow’s brand story to life across channels. This is a hands-on, ideas-first role for someone who loves storytelling, whether that’s a 6-second social spot, a longer film, or a scrappy experiential idea. You’ll help concept and write across a range of work, partnering closely with creatives, marketers, and cross-functional teams to make sure everything we put into the world feels clear, cohesive, and compelling.

You don’t just write - you think in ideas! You’re curious, collaborative, and excited to turn real human insights into work that resonates.

You Will Get To:

• Help develop and write creative concepts across campaigns, social, video, digital, experiential, and more

• Turn briefs and business goals into clear, engaging, human-centered storytelling

• Partner with designers, marketers, and producers to bring ideas to life across channels

• Contribute to brainstorms and help push ideas from early concept through execution

• Write and refine copy across formats, from short-form to long-form

• Support messaging development that works for both consumer and business audiences

• Participate in discovery sessions to uncover insights that strengthen the work and keep it connected to culture, trends, and new storytelling formats

• Help maintain and evolve Zillow’s brand voice across everything you touch

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $36.70 - $58.50 hourly. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $34.80 - $55.60 hourly. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 2+ years of copywriting experience in an agency or in-house creative environment

• A portfolio that shows strong ideas, clear writing, and an interest in brand storytelling

• Comfortable thinking conceptually - not just executing, but helping shape ideas

• A strong writer with good instincts for tone, clarity, and emotional resonance

• Open to feedback and excited to learn and grow your craft

• Collaborative and energized to build ideas with others

• Able to manage multiple projects and move at a fast pace

• Interested in how creativity connects to business goals

• Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences.

Ideally, you also:

• You have experience with video, social, or campaign work

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.