Data Web Analytics Lead

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Data Web Analytics Lead, you will:

Data Strategy

• Curate measurement of client websites from intention to technical execution.  

• Consult on the ecosystems that empower and participate in data collection strategy.

• Translate impact of implementation and down-funnel results, serving as connective tissue between technical implementation and end user behaviors. 

Thought Leadership & Education

• Champion a data-driven culture by translating complex analytics concepts—such as server-side tracking, identity resolution, and signal loss—into accessible, actionable insights for non-technical stakeholders and executive leadership.

• Create and maintain standardized documentation, best-practice guides, and playbooks that empower marketing and cross-functional teams to leverage web analytics and data enrichment tools effectively. 

Data Infrastructure & System Health 

• Assist with the monitoring and maintenance of data pipelines, ensuring that signals are flowing accurately from client environments to internal systems.

• Support the integration of 1P (first-party) data solutions, helping to bridge the gap between client data warehouses and marketing platforms.

• Manage user access and permissions for technical tools, ensuring data security and compliance with company protocols.

Technical Operations & Cross-functional Support 

• Issue Resolution: Prioritize and resolve technical tickets, troubleshooting pixel/macro implementations and cloud app issues (Jira, Google Workspace) to ensure operational uptime.

• Strategic Liaison: Partner with Marketing and Sales to provide feed strategy guidance and data enrichment insights.

• Tagging & QA: Assist and support both internal and external needs investigating issues, executing tagging functions where needed, and helping QA. 

Problem Solving & Continuous Learning

• Diagnose and resolve common technical issues by following established processes, escalating complex feed or API issues as needed.

• Actively document recurring feed errors and solutions to enhance team knowledge and improve future troubleshooting.

• Demonstrate a desire to learn and grow within the signal enrichment field, proactively staying updated on industry trends and platform changes.

• Ability to incorporate A.I. tools into daily workflows to boost efficiency and automate manual, repetitive tasks.

• Experience: 4–7 years in digital marketing, e-commerce, or feed management. 

• Education: Associate’s or Bachelor’s degree in Information Technology, Computer Science, Marketing, or a related field (or equivalent relevant experience). 

• Data Proficiency: Strong Excel/Google Sheets skills (vlookups, pivot tables) and a basic understanding of SQL (copying/pasting queries). 

• Foundational Knowledge: Proficient with tag management, dataLayer functionality, and understanding data passage.  Proficient understanding of consent signals and functionality as well as API integrations. 

• Communication: Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.

The hiring salary range for this role is $105,000 - $115,000 plus a discretionary performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.