Consumer Insights Senior Analyst

| Chicago
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The Role

The Senior Analyst, Consumer Insights & Learning is a curious, trend-spotting, dot-connecting, highly analytical consumer-minded data wiz who will be instrumental in identifying market and consumer-driven growth opportunities for Green Thumb’s fast growing consumer products and retail cannabis business. As a member of the strategy and insights team, you will partner closely with the Brand and Retail Marketing teams and the R&D, Finance, and Technology teams to leverage data that brings visibility and actionable insights to consumer, market and business trends. Your input and analysis will reinforce the “voice of the customer” and help shape our market expansion, new product development, and consumer marketing strategies to position Green Thumb’s leadership in the rapidly evolving and dynamic cannabis marketplace.

Responsibilities
  • Create, manage, optimize and maintain key performance dashboards and ad hoc analysis for continual market, consumer, and brand tracking
  • Assume the role of data and business expert on specified subject areas
  • Collaborate with Brand and Retail Marketing teams to develop ongoing learning plans
  • Support the development, execution and analysis of various qualitative and quantitative research efforts to meet business objectives (i.e. new concept and consumer product testing, focus groups, ethnographic research, online surveys, etc.)
  • Manage Green Thumb’s digital cannabis community including sourcing participants, incentivizing community member participation and building a positive online culture that promotes rich community feedback
  • Synthesize multiple primary and secondary data sources into simple, compelling, and actionable business cases
  • Seek out and implement innovative, consumer-first data approaches to address business issues
  • Support the identification and management of key research and data partners; help facilitate their integration within Green Thumb data systems for one version of the truth
  • This is the cannabis frontier! There will be twists and turns and responsibilities we haven’t even imaged yet, but you can help get us there.
Qualifications
  • 5+ years of consumer insights experience within CPG industry
  • A bachelor’s degree in relevant field (data science, marketing/business, psychology, sociology). Master’s degree preferred.
  • Excellent analytical, modeling, and Excel working knowledge
  • Proven experience using data surveying, analysis, and visualization tools such as IRI, Nielsen, Tableau, R Studio, Stata, Cognos, QuestionPro (highly preferred) or other related software.
  • Ability to synthesize complex data sets into compelling and actionable presentation formats (excel, powerpoint, etc.)
  • Ability to build relationships and credibility with team members at all levels of the organization
  • Willingness to hustle; we operate at a fast pace and we expect team members to keep up
  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
  • Adapts and thrives in a demanding, entrepreneurial, fast-paced environment
  • Possesses a high level of critical thinking
  • Operates with a high level of professionalism and integrity, including dealing with confidential information
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb and the industry.
Additional Requirements
  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver’s license
  • Must be a minimum of 21 years of age
  • Must be approved by state badging agency to work in cannabis industry
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Location

Green Thumb is located in River North, a short walk from the Chicago Brown Line and near the Ohio expressway entrance.

What are Green Thumb Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
GTI offers pre-tax commuter benefits for all employees to be used on transit and ride sharing apps!
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
GTI has a 420 Happy Hour which occurs on a monthly basis hosted by rotating team members who create a theme-based event.
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