DIR, PERFORMANCE ANALYTICS

| Chicago
  • We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.
     

    ABOUT THE CLIENT & MEDIA SERVICES TEAM:
     

    The Client and Media Services teams consist of Media Specialists (planners & buyers), Ad Operations Specialists, Performance Analysts, and Media Associates. Together, they partner with the Client Development team to develop, execute, and analyze campaigns by Centro’s agency and brand partners, while keeping Raving Fan service at the center of everything that they do.

     
    CORE RESPONSIBILITIES

     

    • Be an analytic leader at in the region in advocating for the use of data & analysis to improve on our performance-based solutions and programs for clients
    • Be an expert in the use of 1st, 2nd and 3rd party data to improve results
    • Advise team and clients on identifying campaign key performance indicators (KPIs), tracking methodologies and delivery of outputs focusing on the metrics and KPIs that are critical to brand and acquisition goals of the client
    • Serve as the expert on Performance Analytics processes, platforms, capabilities, and solutions within the region. Guide client and campaign analytics discussions with a focus on service, quality, and performance
    • Bring an awareness of best practices for data consumption, analytical theory and processes for your team and clients
    • Ensure that all required systems or tools to enable data collection, optimization, and measurement are flawlessly deployed on all campaigns
    • Manage the internal workflow of campaign analytics, from measurement plan setting through to launch, execution and everything in between. Train, socialize, document processes internally, and enforce policies to ensure efficiency, accuracy, and ‘Raving Fan’ customer service
    • Take ownership of analytics for complex campaigns, key accounts, or new business, and manage overflow as necessary
    • Attend client meetings, present analytical findings and deliver recommendations for business renewal and growth
    • Provide the regional teams with tactical support and help to quickly see issues through to a resolution; work with Advanced Analytics team on processes, training and knowledge sharing
    • Perform team and client audits to ensure the highest quality optimization strategy and measurement accuracy
    • Proactively identify gaps in reporting, optimizing and overall analytics within the region, and suggest, implement, and train on any needed adjustments
    • Own all training materials and educational opportunities for Performance Analytics staff within the region; ensure that materials are current and meet the needs of staff, while leading regular educational sessions for teams
    • Regularly train Sales and Media teams on process, best practices, and capabilities
    • Conduct regular 1:1 meetings with assigned team, provide actionable feedback that fosters career growth & motivation, addressing personnel conflicts and performance issues confidently, and in a timely manner
    • Work with other department Directors to ensure team cohesiveness, revenue growth and retention, quality, and collaboration
    • Stay on top of industry trends, best practices, and general measurement and ad serving capabilities

     

    Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Maria DBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • MixpanelAnalytics
    • PixelmatorDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.

An Insider's view of Centro

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my teams work will still be done on time. Centro is giving me the opportunity to live the best life I can.

Matt Klaers

Manager, Financial Reporting

How do you empower your team to be more creative?

There’s an incredible balance of freedom, drive, and fun that I’ve only experienced at Centro. On an engineering team retreat this summer, the plan was to code from 10 AM – 2 PM on a fun team-based competition and then go outside to enjoy the day. The team would not stop coding until 10 PM! Of course, this was followed by 6 hours of karaoke.

Mike

VP, software engineering

What are Centro Perks + Benefits

Centro Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s not just about the free snacks and onsite yoga (although they help)—it’s about making sure Centrons feel happy, healthy and fulfilled when they come to work.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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