Manager, Business Insights & Analytics
Job Description
Company
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the foodservice industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.
We are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand globally by building diverse teams who craft delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big daily and preparing for a career that can have impact globally.
We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every single day as a chance to have a genuine impact on our customers, our people and our partners.
Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It is set up to be a global hub that fosters innovation: take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to stay in touch with your team around the globe. With monthly organized events, massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites, our office helps us connect with each other like never before. Needless to say, you’ll be lovin’ it here…
Job Purpose
We are looking for a Manager, Business Insights and Analytics to join our team, provide analysis and insights to fuel our efforts to accelerate growth around the world. McDonald’s is experiencing significant and sustained global growth and sees ample potential in the market. You must share our real passion for mining and analyzing large datasets to generate insight that informs real-world business decisions. This position is a key member of the McDonald’s Global Business Insights team and a vital partner to broader Global teams.
Responsibilities
Key Responsibilities
- Own current business performance reporting and work with team leaders and IT/3rd party vendors to find ways to automate and streamline reporting
- Design new creative analytics and visualizations to help Sr. management get deeper insights into sales performance
- Execute the quarterly business review process by synthesizing performance analysis reports across major countries and by providing a succinct global view to the senior leadership team
- Manage existing relationship with large 3rd party vendors of syndicated market research data; guide activities of on-site and off-site resources to drive new analyses and insight
- Lead a variety of strategic analytical projects with other departments like Strategy, CRM, Menu, Restaurant Ops, etc. Some example projects include:
- Analyzing restaurant operational performance to improve operational effectiveness
- Deriving deeper understanding of growth drivers from our menu, focusing on areas such as identifying menu categories and items that are primary visit decision drivers
- Understanding performance of key strategic initiatives like Delivery, Digital etc.
- Evaluating effects of large changes in family strategy via promotion or partnerships, etc.
- Co-lead or wholly own key pieces of analysis on topics like sales/demand forecasting, incrementality measurement, and customer analytics (e.g. segmentation, LTV modeling, campaign measurement, etc.)
- Contribute to discussions on the Business Insights Council which consists of business insights leads from top 6 countries, segment leads and the largest countries within the high growth and foundational segments. The purpose of the council is to introduce best practice techniques, processes, and tools for analysis and collaborate with market colleagues to drive adoption and consistency.
- Partner with other Directors and Managers on the broader Consumer Insights team and provide analytical support and expertise (as needed) on topics such as menu optimization, social media analysis, drivers of customer satisfaction, customer journey analysis, etc.
- Help with budget management for the broader insights function
Minimum Requirements
Requirements
- Bachelor’s degree in fields like Math, Engineering, Statistics, Finance (with focus on analysis), etc. Master’s degree preferred but not required
- Previous corporate or consulting experience in executing and managing complex analytical projects in large cross-functional organizations such as retail, restaurant or food service, CPG, financial services etc.
- 5+ years of hands-on experience with analytical techniques like regression (multi-variate, logistic, etc.), customer modeling (segmentation, CLV, propensity modeling), forecasting (demand, sales), baselining etc.
- Strong understanding of data warehousing principles and big data architecture; prior experience in partnering with IT on large data management initiatives
- Proficiency in SAS/R/Python, SQL, Microstrategy, Tableau, Excel modeling techniques
- Strong written and verbal communication skills - ability to help communicate complex issues easily to business audiences
- Good understanding of financial drivers of company performance and be able to quantify business impact from analyses
- Intellectual curiosity, along with excellent problem-solving skills, to be able to disaggregate issues, identify root causes and recommend solutions
- Strong people skills to work in a complex decentralized organization and help team leadership influence diverse partners towards decision and action
- Ability to execute/manage multiple projects simultaneously while balancing competing and changing priorities
- Experience working with a large global organization will be strongly preferred
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.