Manager, Digital Performance Analytics
About Camelot Illinois
Camelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects, and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois.
About the Team:
The Digital Team is responsible for managing the Illinois Lottery Brand, Marketing, and Games presence online and delivering iLottery sales growth and engagement through the web, mobile and social channels.
Position Overview:
The Manager, Digital Performance Analytics will report to the Senior Manager of Digital Performance and will be responsible for developing analytical frameworks, completing analytical projects, and data discovery/exploration supporting Camelot Illinois’ digital acquisition and retention objectives and commercial targets. This role is at the intersection of data analytics, digital direct marketing, and conversion journey. The ideal candidate will be self-driven, regularly exploring data for opportunities that fit within our digital performance marketing strategy via SQL, Tableau, and Google Analytics, and recommending these opportunities to the Digital Team and the broader organization. They will work with the Senior Manager of Digital Performance to analyze the impact of platform changes, CRM and Acquisition activities and campaigns, and macro events.
Responsibilities:
● Hands-on management, analysis, and execution of ilottery acquisition & retention tests and tactics in conjunction with campaigns defined by Marketing Team
● Work with our performance-driven marketing team to understand test results, develop new segments, and improve KPIs
● Develop In-depth knowledge of existing iLottery data, and exploration of new datasets as they become available from new games and features
● Keep a detailed record of campaigns, and how they're driving our key business metrics such as LTV, CAC, expected spend across iLottery and our retail partners, etc
● Work with the wider marketing and media team, digital team, product team, in-house studio, and other stakeholders to create a great digital player experience and better
understand/segment players
● Recommend ongoing conversion platform optimizations based on business needs
Requirements
● Bachelor's degree or equivalent related experience.
● 4+ yrs in a growth or performance marketing position within a consumer-facing company
● 2+ years experience performing analytics utilizing SQL and database skills in Teradata, AWS, and/or SQL Server databases.
● 1+ years Tableau experience
● Comprehensive knowledge of attribution measurement and approaches to testing and measuring the incrementality of digital marketing tactics.
● Experience partnering with platform development teams and advocating for features that enable digital performance optimization
● Have an entrepreneurial spirit supported by maturity and sensibility for a regulated environment
● Have courage in decision-making and an appetite for a test, learn and move forward.
● Deeply data-driven and insights led, proficient in spreadsheets, reporting dashboards, and G-Suite/Excel
● Ability to articulate complex ideas and insights in a way that is simply understood and facilitates decision-making.
● Action-oriented, agile/flexible, focused, but curious
Benefits
Working For Camelot Illinois
We are a transformative lottery company with world-class people, technology, and operations that is committed to powering possibilities--for our employees, our partners, and our consumers. With grit and determination, we believe in doing not just the easy thing but the right thing. The Camelot values of doing good, being accountable, staying connected, keep improving, and spark enthusiasm are embedded in the design of our organization and our plans for Illinois.
- Do Good: We care about our communities, our stakeholders, and each other. We act with integrity & honesty, as a positive force for Illinois.
- Be Accountable: we drive results. And we continually strive to get those results more efficiently and effectively.
- Stay Connected: Being open, honest, and collaborative is what makes us, us. This is embodied in our messaging and communications and in how we treat each other.
- Keep Improving: We’re hungry to be better. We innovate and evolve our business, our teams, and ourselves, always with an eye on professional and personal growth.
- Spark Enthusiasm: We incorporate energy and laughter into every aspect of our work to create positive and entertaining experiences.
Career Development
We want people who thrive in an autonomous, collaborative and results-driven environment to join our company. We believe the way to attract and retain the best talent is to offer a fulfilling experience and meaningful work in an organization committed to growing its people. Learning & Development is a top priority, and we partner with employees to grow and progress their professional skill sets.
Benefits and Employee Policies
We bring our experience of working with European lotteries to Illinois. We also bring a European influence to paid time off, family leave, and so on. We have created a strong ethical culture that is translated to each of our employees and business dealings globally. We offer a package of benefits and policies that competes with any private-sector employer in the state. We ensure that every employee is engaged and has the necessary support to understand and implement the responsible gaming principles at work.
Moreover, we pledge to have the highest standards of respect, diversity, and inclusion at our company and support and encourage our partners to do the same.