Basis Technologies
Chicago, IL
Hybrid

PERFORMANCE ANALYST

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We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.

ABOUT THE ROLE

The Campaign Performance Analyst will be responsible for working with internal teams on specific accounts to align campaign objectives and KPIs, develop performance measurement plans, and recommendations for campaign optimization.  This position is responsible for developing and delivering insightful and actionable reports that tell a performance story. It will have a strong focus on insights vs. observations with responsibility for driving performance outcomes and optimized media investment priorities. The priority for this position is working across the internal team to deliver optimal performance to drive client growth, retention and high levels of client satisfaction.

About The Team

The Performance Analytics team has a passion for analytics and a common vision for improvement and growth. As trusted advisors to both our internal teams and clients, our time is split between diving deep into rows of data, showing off our reporting dashboards, and educating our clients on KPIs, tools and evolving methodologies. Among our supportive team network you can often find us showing off the creative reporting templates and custom dashboards that make us proud.  

CORE RESPONSIBILITIES

  • Align campaign objectives and KPIs and develop performance measurement plans and recommendations for campaign optimization.
  • Develop and deliver insightful and actionable reports that tell the performance story of the campaign.
  • Partner with Client and Media Services, Search, and Social team members to develop forward-looking campaigns based on historical performance insights.
  • Present reports, optimization recommendations, and insights to both client and internal audiences
  • Understand Centro solutions related to analytics and reporting such as ad verification, attribution, brand studies, viewability, etc.
  • Mentor Associate level performance analysts.

 

QUALIFICATIONS

  • 2+ years digital media experience, especially in client facing buying or media measurement departments
  • Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred
  • Strong independent thinking and problem solving abilities
  • Excellent organization and communication skills
  • Highly motivated with a strong record of project or process management
  • Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
  • Understanding of media buying and ad serving landscape
  • Strong knowledge of MS Office, especially Excel
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Exceptional customer service and communication skills
  • Adaptable and flexible
  • A fun, positive attitude that embodies the Centro’s culture

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law. 

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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Each Friday, through the end of 2023, Basis alternates between a half day or full day flex. So if deadlines are met and there are no urgent client needs, our employees are free to be offline.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Basis provides all employees with access to Maven, a full-service digital clinic for individuals and couples growing their families.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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