US Digital Mobile App Business Analyst
McDonald's has bold plans to evolve the customer experience for the digital era, and the US Digital team is at the center of this aggressive change. Our team is leading the effort to develop and orchestrate digital initiatives across every facet of our interactions with customers. This includes new brand engagement, e-commerce, service delivery, and digital content capabilities. With the fast-emerging digital environment, this team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our customers, and developing capabilities to bring them to life.
The US Digital Mobile App Business Analyst will partner with the US Digital Mobile App Product Manager and work cross-functionally to evaluate, refine, measure, and write requirements for upcoming McDonald’s App features. This individual will also support the production stability of the App by reviewing customer feedback data and investigating opportunities to improve existing App features. The business analyst plays a crucial role in supporting the delivery of customer-centric, best-in-class digital experiences.
Digital
Principal Accountabilities:
· Partner with the US Digital Product Managers, leadership, marketing, operations, merchandizing, legal, analytics, engineering, and design teams to refine requirements in the form of epics, stories, and incident reports
· Thoroughly understand customer needs and anticipate customer demands in order to support the development and deploy of engaging, best-in-class digital experiences
· Analyze customer insights, data, and competitive analyses to identify problems and opportunities
· Support user testing both in advance of and following each app release
· Effectively manage communication with stakeholders
· Liaise with Program Management to develop business cases based on quantitative data (clickstream, transactional) and qualitative (usability studies and customer feedback)
Requirements:
· Excellent interpersonal, written, and verbal communication skills
· Self-starter with strong bias for action
· Experience collaborating with a diverse set of stakeholders to drive results
· Critical thinking and analytical skills
· Tech enthusiast with a strong perspective on mobility and understanding of its’ role within the McDonald’s customer experience vision
· Customer-centric with a passion for impeccable digital experiences
· Demonstrated understanding of the difference between stated and actual customer needs
· Bachelor's degree
· 0-3 years of experience translating customer needs into digital product features with a consistent track-record of successful delivery
· Working knowledge of JIRA, Confluence, MS Office, Tableau and Adobe Analytics