The Senior Web Analyst support the analytics needs of Echo Global Logistics by analyzing web traffic using clickstream tools, business intelligence tools, and other internal reporting tools to product reports and insights reporting on the entire ecosystem of web properties the Echo utilizes. This position will lead the utilization of analytics tool set, and ensure all team members across the organization are familiar with the basic usage of the tools to obtain data points (clickstream analysis, outcomes analysis, search analysis). They will work closely with the website product team to in the data capture strategy and drive the implementation of enhancements to the tagging system relating to outcomes. They will also collaborate with external partners such as agencies to assist with data collection. Job Duties and Responsibilities - Lead the production of weekly, monthly reports (excel, BI tools, clickstream analytics).
- Lead development of senior management dashboards.
- Analyzes website/mobile behavior and customer experience
- Develops data consolidation and validation models
- Responsible for implementing tag and tracking parameters
- Drives business requirements synthesized from multiple sources including product managers, development teams, and functional group members for analytics needs
- Understands relevant technology applications in their area, such as tagging, tracking, page load performance and other methods of data collection
- Using strong analytical skills provides insights as well as recommendations for changes and influences key Company decision makers of business benefits of the proposed solutions
- Delivers insights via presentations (verbal and written) for project teams and business leaders
- Identifies and drives requirements trade-offs for analytics by proposing solutions to BU/FU leadership.
- Understands the complex web ecosystems and best practices and applies this knowledge to their work.
- Collaborates on creation of project plan and tasks for the team.
Qualifications (Education, Certifications, and Experience) - Tealium Experience Required
- At least five years of working with standard clickstream analysis tools: Adobe, Omniture, ClickTracks, WebTrends, HBX, CoreMetrics, Tealium, etc.
- Five plus years of experience in advanced web analytics methodologies such as competitive analysis, surveys and market research.
- Five to ten years of experience in one or more roles in an online ecommerce or online support environments.
- High level of expertise with Business Intelligence tools, five plus years, such as Tableau, Business Objects, MicroStrategy, Cognos etc with experience writing and tuning sql queries in a online or offline environment.
- Must possess advanced Microsoft Office skills; with an emphasis on Excel.
- Five to ten years of business analysis experience in large size companies with multiple functions / business units preferred.
- Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum three years experience measure success of SEM/PPC and SEO campaigns / efforts.
- Excellent communication skills and ability to interact with all levels of end users and technical resources.
- Exposure to project management skills, business process redesign principles, tools and techniques a plus.
- Bachelors Degree (MBA Preferred)
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