JOB SUMMARY
B-Stock is searching for a motivated, data-savvy Demand Generation Associate to join our Growth Marketing team. This role reports directly to the Senior Manager of Growth Marketing and will play a crucial role in multi-channel campaign execution to drive awareness, engagement, and pipeline for our enterprise sales team. You’ll work closely with marketing, sales, and operations partners to optimize inbound and outbound demand efforts, contributing directly to revenue growth and helping scale our go-to-market engine.
This position is ideal for someone who’s analytical, detail-oriented, and eager to learn the full spectrum of B2B marketing, from campaign execution to reporting and optimization.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
- Own the execution and results of integrated demand programs across email, paid media, events, and outbound channels, ensuring each campaign aligns with marketing priorities and pipeline goals.
- Manage and optimize audience segmentation and targeting in Marketo/Outreach by analyzing engagement data and exercising independent judgment to build and maintain segmented lists, landing pages, and nurture programs.
- Partner with Sales and BDR teams to align campaigns with target account lists and prospecting efforts, proactively identifying gaps or adjustments needed for effective targeting.
- Analyze funnel performance on an ongoing basis, identify conversion gaps, and recommend improvements that support lead quality and pipeline contribution.
- Collaborate with content and design teams to develop effective creative and messaging aligned to buyer-journey needs and engagement insights.
- Manage lead routing, evaluate lead quality, and maintain reporting within CRM and marketing automation tools to support pipeline accuracy and transparency.
- Translate market, competitive, and audience insights into targeting and messaging recommendations that inform campaign development and guide audience strategies
- Contribute to testing subject lines, CTAs, and channels, applying results to improve engagement and conversion rates.
MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES
- 3+ years of experience in B2B marketing, demand generation, or digital campaign execution.
- Strong analytical and organizational skills with curiosity and comfort in data-driven decision making.
- Experience using marketing automation platforms (Marketo, Outreach) and CRM tools (Salesforce preferred).
- Excellent written communication and project management abilities.
- Comfortable collaborating cross-functionally with Sales, RevOps, and Content teams.
- A self-starter with a growth mindset who’s excited to experiment, learn, and contribute to a fast-moving marketing organization.
The pay rate for this role will range between $70,000 to $80,000, per annum. We consider many factors when determining salary offers, such as the applicant’s work experience, education and training, skills, market data, and internal equity.
EMPLOYEE BENEFITS
- Competitive compensation packages including bonus and options
- Medical, dental, and vision benefits
- Unlimited PTO, telecommuting and flexible schedule options
- Support for continuing education
- Team offsites, social events and extracurricular activities are a staple
- Snacks, drinks, and the occasional box of donuts in office
THE COMPANY
B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. Our customers range from today’s top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.
While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible. Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater! At B-Stock we’re proud to play a large part in powering resale, reuse, and the circular economy through our platform: annually we sell over 130 million items across all categories and conditions, equating to 400 million pounds of inventory.
We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. With hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time.
Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down. Our core values have shaped the company we are today and will continue to drive our success for many years to come.
For more information, visit bstock.com/careers/
OUR VALUES
Make Each Dollar Count
Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.
Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves).
Do The Hard Things Today That Will Pay Off Tomorrow
We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals.
Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.
Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.
No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.
Work Authorization required.
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