Demand Generation Manager, Email Campaigns

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance. 
TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.

Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles. 

JOB SUMMARY
We’re looking for a highly experienced, performance-driven Demand Generation Manager, Email Campaigns to own and scale our email and lifecycle marketing engine. This is not a “campaign deployer” role—this is a strategic operator and builder.
You are a master of email as a growth channel. You understand how to architect full-funnel nurture ecosystems that guide prospects from first touch to pipeline to revenue. You think in journeys, not sends. You know how to design, build, and optimize complex, behavior-based nurture pathways that convert.
You bring deep expertise in Oracle Eloqua—not just execution, but architecture. You’ve built sophisticated programs with dynamic segmentation, lead scoring, progressive profiling, and multi-threaded nurture streams. You know how to translate business goals into automated systems that run at scale.
You are also a world-class writer. You understand how to craft messaging that earns attention, builds trust, and drives action—across every stage of the buyer journey.
This role requires someone seasoned, hands-on, and ready to lead from day one. You will partner closely with Demand Gen, Product Marketing, Sales, and RevOps to ensure email is fully integrated into every campaign and revenue motion.
The ideal candidate brings:

• Deep lifecycle marketing expertise across acquisition, nurture, acceleration, and retention 
• Advanced knowledge of Eloqua and marketing automation architecture 
• Proven experience building complex, high-performing nurture programs 
• Exceptional writing and messaging skills 
• A data-driven mindset with strong testing and optimization frameworks 
• The ability to operate both strategically and tactically
   

Essential Duties/Responsibilities    % Time
Lifecycle & Nurture Strategy

• Own the strategy and execution of end-to-end email and lifecycle marketing programs 
• Design sophisticated nurture pathways aligned to buyer stages, personas, and intent signals 
• Build and manage multi-threaded campaigns that support pipeline creation and acceleration 
• Partner with Demand Gen to integrate email into broader campaign ecosystems (paid, web, sales, events)    30%

Marketing Automation & Eloqua Architecture

• Serve as the in-house expert on Oracle Eloqua, owning system architecture and best practices 
• Build and optimize complex program canvases, segmentation logic, lead scoring models, and routing flows 
• Ensure data integrity, proper attribution, and seamless integration with CRM (e.g., Salesforce) 
• Continuously improve automation frameworks to increase scalability and efficiency    30%

Content & Email Writing 

• Write high-performing email copy across all funnel stages—awareness, nurture, conversion, and retention 
• Translate product and campaign messaging into compelling, action-oriented email experiences 
• Develop testing frameworks for subject lines, CTAs, messaging, and formats 
• Maintain a consistent, high-quality brand voice across all lifecycle communications    20%

Performance, Testing & Optimization

• Own email performance metrics: deliverability, engagement, conversion, and pipeline impact 
• Build and execute A/B and multivariate testing strategies 
• Analyze campaign performance and translate insights into continuous improvements 
• Report on lifecycle performance and influence broader marketing strategy

Required for All Jobs

• Performs other duties as assigned
• Complies with all policies and standards

QUALIFICATIONS

• Bachelor's Degree or equivalent experience preferred     
   

Work Experience

• Typically 8+ years    experience in demand generation, digital marketing, or related roles, with a focus on lead generation, nurturing, and pipeline growth. B2B experience is preferred.         
  Knowledge, Skills and Abilities
• Demand Generation Expertise: Strong understanding of demand generation strategies, tactics, and best practices. Proven experience in planning and executing successful demand generation campaigns across multiple channels.     
• Data-Driven Approach: Analytical mindset with the ability to leverage data and insights to drive decision-making and optimize campaign performance. Proficiency in marketing analytics tools and metrics.     
• Marketing Automation: Experience with marketing automation platforms, such as HubSpot, Marketo, or Pardot. Familiarity with lead management, email marketing, and marketing automation best practices.     
• Collaboration and Communication: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams. Excellent written and verbal communication skills.     
• Results Orientation: Results-driven mindset with a track record of meeting or exceeding demand generation targets and KPIs. Ability to work in a fast-paced environment and manage multiple projects simultaneously.     
• Creative Thinking: Ability to think creatively and develop innovative demand generation strategies and tactics. Stay up-to-date with emerging marketing trends and technologies.     
• Adaptability: Demonstrated ability to adapt to changing market conditions, priorities, and technologies. Willingness to learn and evolve in a dynamic and fast-growing organization.     
      
   Work Environment:
  Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.