The Demand Generation Marketing Manager will build and execute B2B campaigns targeting manufacturing and industrial organizations. Responsibilities include email marketing, nurture programs, SEO, paid search, webinars, content marketing, LinkedIn campaigns, and account-based marketing. The role partners with Sales to improve lead quality and pipeline generation, manages campaign calendars, and analyzes performance, revenue contribution, and ROI. Experience marketing to manufacturing buyers and driving measurable pipeline growth is required.
Do you want to take your career into one of the fastest-growing industries around?
About MVP One
MVP One is a leading provider of CMMS software that helps manufacturers improve uptime, increase asset reliability, streamline maintenance operations, and maintain regulatory compliance. We serve manufacturing and other asset intensive industries across the globe and are focused on accelerating growth through a scalable, data driven marketing engine.
About the Role
We are seeking a Demand Generation Marketing Manager with experience marketing to manufacturing organizations. This individual will be responsible for generating qualified pipeline through email marketing, digital campaigns, SEO, webinars, content marketing, and account-based marketing programs.
The ideal candidate understands manufacturing buyers, can build and execute marketing campaigns on a consistent cadence, and has a proven track record of driving measurable revenue growth.
Responsibilities
- Build and execute demand generation campaigns targeting manufacturing and industrial organizations
- Develop email campaigns, nurture programs, and outbound marketing sequences that drive engagement and qualified opportunities
- Own and manage a regular campaign calendar with consistent delivery of marketing programs
- Create and optimize LinkedIn, paid search, webinar, and content marketing campaigns
- Develop and execute SEO strategies to improve search rankings, organic traffic, and inbound lead generation
- Conduct keyword research and optimize content around manufacturing, maintenance, reliability, and CMMS topics
- Partner with Sales to improve lead quality, conversion rates, and pipeline generation
- Build account-based marketing programs for strategic target accounts
- Monitor campaign performance, pipeline contribution, and ROI while continuously improving results
Qualifications
- 3+ years of B2B demand generation experience
- Experience marketing to manufacturers, industrial companies, life sciences, food production, or other asset intensive industries
- Proven success generating pipeline and revenue through email marketing, SEO, digital campaigns, and lead nurture programs
- Experience developing email content, campaign workflows, and marketing cadences
- Strong understanding of complex, consultative sales cycles
- Excellent analytical, communication, and project management skills
Preferred Experience
- CMMS, EAM, ERP, MES, industrial software, or manufacturing technology experience
- HubSpot
- Salesforce
- LinkedIn Campaign Manager
- Google Ads
- Google Analytics
- ZoomInfo (or similar tools)
- Webflow
- Experience marketing to maintenance, operations, engineering, reliability, quality, or plant management teams
What We Offer
- Competitive salary plus bonus
- Hybrid work environment
- High visibility role with executive leadership
- Comprehensive health benefits package (health, dental, vision, short-term disability, life insurance)
- Paid time off, including several holidays and floating holidays
- Parental leave
- Transit benefit program
- Company laptop
- Company meetups for all employees to connect in person and virtually
- Competitive Traditional & Roth 401k retirement plan with employer match
- Fitness center access in office building
- Supportive and collaborative team culture
- Training and development opportunities to help you grow your skills
Salary Range: $95,000 - $120,000, depending on experience.
MVP One Chicago, Illinois, USA Office
Our company is conveniently located in the Loop. Plus, the office is easy to get to from both CTA and METRA stops.
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