Demand Generation Marketing Manager

Demand Generation Marketing Manager   

Reports To: VP, Marketing               Department: Marketing 

PURPOSE: 

The Demand Generation Manager drives Ascend’s growth by generating awareness, engagement, and high-quality leads that convert into new clients. This role owns the top and middle of the funnel, from brand awareness campaigns and digital demand generation to partner co-marketing programs and events. You’ll collaborate closely with Sales and Channel teams to create targeted, measurable marketing motions that fill the pipeline and elevate Ascend’s presence across key markets. 

RESPONSIBILITIES: 

• Develop, execute, and reconcile multi-channel marketing campaigns (digital, paid social, email, events, and webinars) designed to generate new-logo pipeline 
• Collaborate with Business Development and Channel/Alliances teams to align campaign messaging, lead quality, and handoff processes 
• Plan and/or manage, and reconcile local, regional, and national events (sponsorships, Microsoft-aligned campaigns, associations, etc.) to drive awareness and lead engagement 
• Partner with Ascend’s alliances (e.g., Microsoft, TD SYNNEX) to leverage MDF and co-op programs for joint campaigns and lead sharing  
• Manage ABM programs leveraging HubSpot, Salesforce, ZoomInfo, and intent data for intent-based targeting 
• Collaborate with Marketing AI & Operations Manager to measure performance and continuously optimize campaigns using data insights and AI tools 
• Develop campaign content in collaboration with the Client Success Marketing Manager 
• Track lead conversion and pipeline metrics, ensuring clear attribution for new-logo revenue 

MINIMUM SKILLS, EDUCATION AND EXPERIENCE 

• 5+ years of MSP, cybersecurity, cloud, CRM, and/or IT solutions marketing experience 
• Proven success in demand generation and event-based marketing 
• Expertise of all areas of HubSpot Marketing Hub 
• Strong understanding of the sales funnel and ABM principles 
• Experience overseeing budget, tracking ROI, and coordinating co-marketing initiatives 
• Excellent communication, relationship, pro-active planning, and project management skills 
• Proficient with design tools, Adobe Creative Cloud platforms and Canva 

PREFERRED SKILLS, EDUCATION OR EXPERIENCE 

• Hands-on experience with Salesforce, ZoomInfo and intent-based tools 
• Comfortable using AI-driven tools for content creation and campaign optimization 

At Ascend Technologies we firmly believe that diversity, equity, and inclusion are not only fundamental values but also powerful drivers of innovation, growth, and success. We are committed to fostering an environment where every individual feels valued, respected, and empowered. 

CORE VALUES 

We are seeking highly motivated individuals who have the willingness and ability to demonstrate Ascend core values:   

• Committed to Client Success: Our actions and our words always align with the best interest of the client. 
• One Team: We work collaboratively to overcome challenges with humility and respect and do what it takes to find innovative solutions. 
• Integrity: We are unquestionably committed to doing the right thing even when it is hard. 
• Accountability: We hold ourselves and each other accountable for keeping our commitments to our clients, our communities, and one another. 
• Transparency: We create open lines of communication with each other and our clients, fostering relationships founded on candor and trust. 

PHYSICAL DEMANDS:  

Must be able to sit, stand, and bend for the duration of shift. The position is mainly sitting, with occasional lifting up to 50 lbs, such as laptop, server equipment, and, driving to the work site to meet with client(s).