Demand Generation Specialist

Description
Bectran is seeking a highly motivated and data-driven Demand Generation Specialist to accelerate customer acquisition and drive measurable business growth. This role is primarily focused on planning, executing, and optimizing digital campaigns and email programs, with a strong emphasis on marketing automation and performance analysis. As part of our marketing team, you'll work cross-functionally with product development and sales teams to fuel pipeline growth.
What You Will Do:

• Plan, execute, and optimize integrated digital campaigns with a primary focus on email marketing, marketing automation, and landing page experiences.
• Translate high-level strategy into executable campaigns, workflows, audiences, and schedules.
• Build and maintain marketing automation workflows and basic lead scoring/segmentation to nurture prospects through the buyer's journey.
• Collaborate on campaign assets (email copy, landing pages, nurture content) to ensure consistent, high-quality messaging.
• Monitor campaign performance (open rates, CTR, conversion, pipeline impact), run A/B tests, and recommend data-driven optimizations.
• Own day-to-day execution in the marketing automation and email tools, and support paid digital efforts (e.g., search/display) as needed for campaign execution and reporting. SEO & Ads Management:
• Create, plan, manage, and optimize integrated campaigns across Google Ads, social media, and content syndication.
• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Monitor and analyze campaign performance metrics using advanced analytics to optimize effectiveness and find improvement areas.

Requirements
What You Need to Be Successful:

• Bachelor's degree in marketing, communications, or related field
• 2-4 years of experience in demand generation or digital marketing with hands-on execution of email marketing, marketing automation, and digital campaigns (B2B SaaS experience preferred)
• Strong analytical skills and comfort working with campaign performance data
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, deadlines, and stakeholders
• Familiarity with multi-channel digital marketing tactics (email, SEM, paid digital, content-driven campaigns)
• Hands-on experience with email and marketing automation platforms

Who We Are:
Since its inception in 2010, Bectran has pioneered cost-effective credit management and accounts receivable automation solutions for all sizes of organizations. Bectran's SaaS solutions - credit, collections and accounts receivable - provide seamless user experiences across various industries and empower users with robust credit evaluation services, providing more oversight, control and efficiency to companies of all sizes.
Our dedication to improving the efficiency of the order-to-cash cycle has helped companies cut down the time to process and approve credit by over 90% while significantly lowering the risk of default. We are committed to helping businesses make the transition to powerful SaaS technology solutions that save you time and money.
Compensation & Benefits:
In accordance with Illinois' pay transparency requirements, we are committed to providing clear compensation information. The pay range for this position is $65,000 to $75,000 annually. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Pay ranges are subject to change based on evolving market conditions or business needs.
In addition to competitive pay, Bectran offers a comprehensive benefits package, which includes:

• 100% paid medical coverage through Blue Cross Blue Shield (choice of PPO and HSA plans).
• 100% paid dental, vision, and life insurance through Principal.
• Options to participate in Health Savings Account (HSA) and Flexible Spending Account (FSA) plans.
• Short-term and long-term disability (STD/LTD) plans available for employee election through Principal.
• Retirement savings plan with a 401(k) offering Roth and traditional contributions through Principal.
• 15 days of Paid time off (PTO) and 8 holidays off annually.

EEO Statement:
Bectran is an equal employment opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bectran embraces diversity and promotes a culture of equity and inclusion where every individual is empowered to thrive. Employees are valued for their skills, experience, and unique perspectives. This commitment is reflected in our company policies and practices and is a fundamental principle of how we conduct business.
Application Instructions:
To apply, please submit resume through the listed posting or at our webpage: https://recruiting.paylocity.com/recruiting/jobs/All/e1e0b11b-1e4a-4390-8ed5-be5ffdff3a33/Bectran-INC. Applications will be accepted until the position is filled or the posting is removed.
Applicants with disabilities may contact us at [email protected] to request reasonable accommodations during the hiring process.
As Bectran continues to expand in the Fintech SaaS industry, we are seeking intelligent, energetic, and skilled individuals to join our Marketing team. If you are ready to launch your career at an industry leading company, we want to hear from you!