Responsible for creating, developing, testing, and executing descriptive, concise and effective copy, prompts, calls-to-action, error recovery and help content in digital products, including both consumer facing applications and internal user portals, as well as marketing vehicles including circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.
• Creates, develops, and executes descriptive, concise and effective copy in digital products, including consumer applications, as well as marketing vehicles including circular, catalogs, collateral, brochures, direct mail, newspaper ads, magazine ads, in-store signs, emails, presentations, packaging, internal campaigns, and internal ad hoc requests.
•Maintains knowledge of current copy standards and formats to consistently represent the brand and effectively convey the product’s image and positioning within the marketplace.
•Collaborates with product manager, designers, writers, researchers and other marketing team members to ensure the appropriate concepts, themes, and messages are represented effectively and consistently for the business objective(s) and audience(s).
•Ensures assignments adhere to the approved brand and messaging guidelines to maintain our corporate identity.
•Communicates regularly with project management team to ensure assignments are completed on time.
•Attends meetings facilitated by product and marketing leads to understand the goals and objectives throughout the stages of a project.
•Presents assignments to business area managers/leaders and peers as needed.
•Leads the team’s more complex creative assignments and mentors other team members.
Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in retail and wholesale pharmacy, touching millions of lives every day through dispensing and distributing medicines, its convenient retail locations, digital platforms and health and beauty products. The Company has more than 100 years of trusted healthcare heritage and innovation in community pharmacy and pharmaceutical wholesaling.
WBA is the largest retail pharmacy, health and daily living destination across the U.S. and Europe. WBA is one of the world’s largest purchasers of prescription drugs and many other health and wellbeing products. The Company’s size, scale, and expertise will help position us to expand the supply of, and address the rising cost of, prescription drugs in the U.S. and worldwide.
Including through its equity method investments, WBA:
•is present in more than 25* countries
•employs more than 440,000* people
•has more than 18,750* stores in 11* countries
•has one of the largest global pharmaceutical wholesale and distribution networks, with more than 400* distribution centers delivering to more than 240,000** pharmacies, doctors, health centers and hospitals each year in more than 20* countries.
The Company’s portfolio of retail and business brands includes Walgreens, Duane Reade, Boots and Alliance Healthcare, as well as increasingly global health and beauty product brands, such as No7, Soap & Glory, Liz Earle, Botanics, Sleek MakeUP and YourGoodSkin.
WBA’s purpose is to help people across the world lead healthier and happier lives. The Company is proud to be a influence for good through its contributions to healthy communities, a healthy planet, an inclusive workplace and a sustainable marketplace. Our businesses have been recognized for their Corporate Social Responsibility. Walgreens was named to FORTUNE*** magazine’s 2019 Companies that Change the World list and Boots UK was recognized as Responsible Business of the Year 2019-2020 by Business in the Community.
The Company is included in FORTUNE's 2019 list of the World’s Most Admired Companies and ranked first in the food and drugstore category. This is the 26th consecutive year that WBA or its predecessor company, Walgreen Co., has been named to the list. An Equal Opportunity Employer, including disability/veterans