Lead implementation, enhancement, and QA of digital analytics and tag management solutions (primarily Adobe). Design data layers, implement marketing pixels, configure tracking, validate analytics, support Adobe Target integrations, and consult with stakeholders on requirements and strategy.
Digital Analytics Implementation • Lead Adobe Analytics implementation, enhancement, and optimization efforts • Configure and validate eVars, props, events, classifications, marketing channels, and attribution framewo Tag Management & Data Collection • Design, implement, and maintain solutions within Adobe Experience Platform Data Collection • Develop and maintain Google Tag Manager containers and supporting assets Marketing Pixel Implementation • Implement and maintain advertising and marketing technology pixels • Configure and validate conversion tracking across media platforms • Deploy and troubleshoot: Data Layer & Measurement Architecture • Translate business requirements into technical tracking specifications • Define and validate website data layer requirements Quality Assurance & Validation • Perform end-to-end analytics and tag implementation QA • Validate tags, triggers, variables, pixels, and event collection Adobe Target & Experience Optimization Support • Support Adobe Target integration initiatives Client Consulting & Stakeholder Engagement • Gather business and technical requirements from stakeholders • Facilitate analytics strategy and implementation workshops Required Qualifications • Bachelor’s degree in Marketing, Analytics, Computer Science, Information Systems, or related field • 5+ years of hands-on digital analytics implementation experience • Expert-level experience with Adobe Analytics • Advanced experience with Adobe Experience Platform Data Collection Preferred Qualifications • Adobe Customer Journey Analytics (CJA) • Adobe Experience Platform (AEP) • Adobe Target • Google Analytics 4 • Adobe Web SDK • Consent management platform experience s ________________________________________
Hexaware Technologies Chicago, Illinois, USA Office
Chicago, United States, 0
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What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
