The Digital Brand Strategist assists in generating leads, presents digital strategies, tracks client campaign success, and collaborates with a team to enhance digital sales performance.
Job Summary & Responsibilities
- Help Account Executives create leads and present digital strategies to clients.
- Research and stay current on digital trends and opportunities.
- Encourage and motivate Account Executives to book digital consultancy appointments.
- Present digital offerings and strategies to prospective clients.
- Follow up with presented clients and work with Account Executives to close new business.
- Customize digital campaigns based on the client's needs and budget.
- Update sales materials to reflect current offerings and provide relevant examples of work.
- Track digital media revenue and pacing to annual goals.
- Track client's success with existing digital campaigns and collaborate with team on strategies to retain business year-to-year.
- Contribute to the overall team effort to provide the market with the best possible digital sales. Work in a team environment cooperatively and collaboratively with a variety of people. Build working relationships with co-workers, community members, and the general public.
- Act in a professional manner when representing the station.
- Report to work on time and work established schedule/hours. Ability to work other hours as needed.
- Complete other duties as requested and needed.
- Previous experience in digital media, advertising, sales, marketing or related field highly preferred.
- Demonstrated knowledge of digital trends and opportunities.
- Valid driver's license and insurability. (Driving record will be checked)
- Excellent written and oral English language communication skills.
- Experience developing presentations for the purpose of selling and ability to effectively present.
- Ability to respond to questions appropriately and think on feet.
- Demonstrated effective negotiation and closing techniques.
- Ability to work in fast-paced, sometimes stressful, environment. Ability to maintain a positive and cooperative rapport with staff, management, and clients. Ability to handle and keep confidential information.
- Willingness to participate in learning and growth opportunities within and outside the Company. Project an appropriate professional appearance and demeanor. Ability to work in compliance with company policies and procedures.
- Ability to function in a team environment.
- Ability to work established schedule and other hours as needed.
- Ability to read, hear and speak clearly and follow both oral and written direction. Ability to articulate information in clear, concise manner to others.
- Physical Requirements: Ability to communicate in English, both verbally and in writing. Work with time sensitive and sometimes confidential information under tight deadlines and in pressure situations. Manual dexterity and fine motor skills to manipulate computer keys as well as general office equipment (telephone, copier, etc.). Sit and/or stand for extended periods of time. Average pushing and pulling, bending and stooping. Travel locally daily. The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.
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What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
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- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
