Digital Campaign Manager - Verticals Specialist

Digital Campaign Manager – Verticals Specialist

*This is a remote position that requires you to work closely and collaboratively with a team.* 

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Approach to Verticals:

Townsquare Ignite has built vertically focused teams dedicated to high-growth industries, including In-Home Services (HVAC, plumbing, roofing, windows, and general contracting), QSR (Quick Service Restaurant), and Legal. These vertical teams are purpose-built with sellers, buyers, creative, and account management professionals who bring deep industry expertise and deliver tailored, results-driven campaigns.

The Digital Campaign Manager – Verticals Specialist plays a critical role in supporting this vertically aligned team by ensuring campaigns are strategically structured, flawlessly launched, and continuously optimized to meet the unique needs of their vertical.

The Digital Campaign Manager Opportunity:

The Digital Campaign Manager serves as the post-sale, campaign execution, and optimization expert. This role is not sales-focused; instead, it partners closely with Digital Solutions Managers (sales), centralized buying teams, analytics, and client services to deliver high-performing campaigns and exceptional client outcomes.

As the technical and strategic hub for the vertical, you will apply industry-specific insights to campaign setup, optimization, and reporting—helping drive client retention, upsell opportunities, and long-term growth within their vertical category.

Responsibilities:

Vertical Partnership & Strategy

• Act as the dedicated campaign management partner for the vertical sales team.
• Apply industry-specific best practices to campaign structure, targeting, and optimization.
• Coach and support sales partners on product capabilities, vertical nuances, and campaign strategy.
• Provide proactive insights and recommendations to improve performance and reduce cancellations.

Campaign Pre-Launch

• Review and technically approve proposals built by sales strategists with the correct vertical lens.
• Guide sales on effective messaging and KPI alignment for vertical-specific tactics (programmatic, social, SEM, LSA, CTV, etc.).
• Assign targeting strategies based on industry trends, seasonality, and service-area considerations.
• Ensure all campaign elements are complete and accurate prior to launch (creative, pixels, goals, flighting).
• Compile insertion orders and coordinate trafficking with centralized buying teams.

Campaign Post-Launch & Optimization

• Serve as the primary point of contact between local markets and Ignite’s buying, analytics, and client services teams.
• Monitor campaign performance and recommend optimizations based on vertical benchmarks and client objectives.
• Support revisions, optimizations, renewals, and upsell opportunities driven by performance insights.
• Ensure seamless communication and continuity across all internal teams supporting verticalization.

Collaboration & Communication

• Participate in regular virtual team meetings to foster collaboration and alignment.
• Maintain strong relationships across sales, buying, analytics, and creative teams.
• Communicate clearly and professionally with internal stakeholders at all levels.

Qualifications:

• 1+ year of experience in digital advertising, campaign management, or media operations.
• Strong understanding of digital ad messaging best practices (does not create ads).
• Exceptional organizational skills with strong attention to detail and deadlines.
• Excellent written and verbal communication skills.
• Proven ability to collaborate across departments and manage multiple priorities.
• Experience supporting verticalized or industry-specific accounts is a plus.
• 4-year college degree or comparable work experience required.

Benefits:

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary

Why you’ll love working at Townsquare Ignite:

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!

TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.  Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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