Digital Content & Social Media Content Creator

Smart Dating Academy

Smart Dating Academy is a leading date coaching company helping successful professionals find lasting love. We use coaching, education, and proven frameworks to help clients transform how they approach dating so they can build meaningful partnerships and lasting marriages.

We are seeking a Digital Content & Social Media Content Creator to plan, create, and rapidly optimize content growth across our digital channels - especially social media - to grow our audience, deepen engagement, and support client acquisition. This is a hands-on execution role: you will work closely with leadership to turn our insights and coaching expertise into consistent, high-performing content.

This position will begin as a 60-day trial period with the strong possibility of converting to a full‑time Content Creator position based on performance and business needs

Key Responsibilities

Content Planning & Production

• Support the development of a multi-channel content calendar spanning social media, email, and basic blog/video content.
• Translate ideas, coaching insights, and existing assets into content and/or scripts for verbal and pictorial posts, carousels, videos, and reels with captions and titles.
• Coordinate with designers, video editors, or freelancers (as needed) to produce on-brand creative assets for social channels.
• Repurpose existing content and media into new formats (e.g., clips, carousels, quotes, reels, shorts) to maximize reach and longevity.

Social Media & Audience Growth

• Manage our day-to-day presence on key platforms (currently Instagram, Facebook, LinkedIn, and YouTube), including scheduling and publishing content.
• Implement platform-specific best practices for copy, hooks, thumbnails, and hashtags while maintaining a cohesive brand narrative.
• Monitor comments, DMs, and community interactions, escalating client or sensitive inquiries to the appropriate internal team member.
• Experiment with content formats, posting cadences, and audience engagement tactics to drive follower growth and engagement.

Analytics & Performance Optimization

• Track core channel and content metrics (e.g., reach, engagement rate, followers, click‑throughs, and basic conversions) using native platform and analytics tools.
• Create simple weekly and monthly performance reports highlighting what worked, what did not, and recommendations for next steps.
• Use data to refine content calendars, creative direction, and posting strategy, focusing on continuous improvement and learnings over time.

Collaboration & Operations

• Work closely with the founder and coaching team to capture insights, stories, and frameworks and translate them into audience-facing content concepts.
• Maintain organized systems for content assets, copy, links, and approvals to keep content production running smoothly.
• Help ensure brand consistency across all digital touchpoints, following existing voice and visual guidelines.

Qualifications / Ideal Candidate

Experience

• 2+ years of experience in social media, digital marketing, or content marketing roles (agency or in-house).
• Hands-on experience growing social media accounts for a brand, creator, or organization (Instagram and at least one of LinkedIn, YouTube, or TikTok).
• Experience using analytics tools (native platform analytics, Google Analytics, or social scheduling tools) to report on performance and inform improvements.

Skills

• Strong writing skills and the ability to create concise, compelling copy for social posts, captions, and basic email content.
• Solid understanding of social media growth dynamics, including hooks, audience psychology, and content that drives saves, shares, and clicks.
• Comfort with basic design and video tools (e.g., Canva, CapCut, or similar) to make simple, on-brand assets.
• Strong organizational and project management skills; able to manage a content calendar, deadlines, and approvals reliably.

Personal Attributes

• 2+ years experience in social media marketing & content creation.
• Self-starter who takes ownership of execution while being comfortable with direction and feedback from leadership.
• Curious, insights‑oriented, and interested in understanding what resonates with audiences and why.
• Team player, flexible, positive, coachable, detail oriented, hard-working and quick response times.
• Excellent aesthetic that appeals to smart professionals on social media
• Genuine interest in psychology, relationships, or personal development is a plus.

Career Growth Path

• 60-day trial period– hourly fair compensation while learning the brand voice, style, and objectives.
• Full-time Content Creator position – $4,500/month after the trial period.  Negotiable for top level candidates.
• Potential promotion to Marketing Manager based on performance.