The Digital Strategy Consultant translates business goals into digital use cases, develops requirements, and collaborates with technical teams to ensure effective implementation across customer journeys.
Position Overview
Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation.
You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.
Key Responsibilities
Strategic & Journey Definition
Adobe Platform Familiarity
Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation.
You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.
Key Responsibilities
Strategic & Journey Definition
- Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.
- Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
- Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.
- Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
- Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.
- Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.
- Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).
- Cross-Functional Program Support
- Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks.
- Support backlog management with user stories and refinement for multi-solution Adobe programs.
- Facilitate workshops, discovery sessions, and journey design sessions with client teams.
- Ensure program cohesion and stakeholder clarity across delivery stages.
Adobe Platform Familiarity
- Working knowledge of AEP, RTCDP, AJO, and CJA.
- Familiarity with AEM Assets, Workfront, or Marketo is a plus.
- Data & Analytical Skills
- Ability to interpret data schemas, identity models, and event structures.
- Understanding of segmentation logic, customer attributes, and behavioral signals.
- Experience defining success metrics, measurement plans, and reporting requirements.
- Experience translating business goals into technical requirements, journeys, or data-driven use cases.
- Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies.
- Ability to break down complex problems into structured frameworks and clear documentation.
- Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences.
- Consultative mindset with experience facilitating workshops or working directly with business stakeholders.
- Highly organized and able to influence alignment across cross-functional departments.
The base salary range for this position is $110,000 – $150,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
Similar Jobs
Cloud • eCommerce • Information Technology • Professional Services • Software
Manage customer-facing technology implementation projects from kickoff through closure, owning scope, schedule, budget, quality, risks, and delivery outcomes. Coordinate customers, executives, implementation engineers, and cross-functional teams across multiple concurrent projects. Lead planning, status communication, forecasting, resource management, and budget tracking. Apply and help develop AI-enabled PMO workflows, while communicating the value of cloud-based B2B integration solutions. Travel approximately 15% for customer visits, partner meetings, events, and team planning.
Top Skills:
Artificial Intelligence (Ai)B2B IntegrationCloud ComputingData MovementEdiFile Transfer TechnologiesManaged File Transfer (Mft)Project Portfolio Management (Ppm) Software
Cloud • eCommerce • Information Technology • Professional Services • Software
Leads technical pre-sales for supply chain integration solutions, partnering with Sales to conduct discovery, design ERP/WMS/TMS and trading-partner architectures, run POCs, deliver demonstrations, and respond to RFPs. Advises technical and executive stakeholders on business outcomes and AI opportunities, translates capabilities into measurable ROI, and collaborates with Product, Customer Success, and Professional Services on roadmap feedback and post-sale handoffs.
Top Skills:
Agentic AiAIB2B Integration ProtocolsCloud Integration PlatformsEdi X12EdifactErpIpaasJSONLlm ApplicationsMachine LearningOn-Premises Integration PlatformsRest ApisSoap ApisTmsWmsXML
Cloud • eCommerce • Information Technology • Professional Services • Software
Own the strategy, roadmap, discovery, development, launch, and adoption of a supply chain orchestration product. Translate customer workflow gaps into scalable capabilities across ERP, WMS, TMS, EDI, APIs, and trading partner systems. Partner with engineering, UX, architecture, data science, sales, and customer teams to make prioritization and technical decisions. Identify and evaluate AI use cases, measure business outcomes, and present product decisions and results to executives.
Top Skills:
Ai AgentsAPIsEdiEdifactErpIpaasLlmsMicrosoft DynamicsNetSuiteOracleSaas ArchitectureSAPTmsWmsX12
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
