Senior Director Acquisition & Performance Marketing

Autodesk is seeking a Sr. Director of Acquisition & Performance Marketing to stand up, lead and scale a wholly new enterprise function, building a world-class, data-driven customer acquisition engine that establishes acquisition as a formal enterprise capability rather than a distributed marketing tactic. This role is directly accountable for new customer ARR driven through our ecommerce store (with 100% growth in 2 years). This leader will drive predictable, efficient new customer growth through full-funnel digital marketing strategies that connect brand to demand and deliver measurable business impact.

As a core member of the Worldwide Marketing extended leadership team, , you will serve as the single-threaded leader for acquisition performance, owning strategy, execution, and optimization across global digital channels. You will influence senior cross-functional decision making across Paid Media, Product Marketing, Insights & Analytics, Finance, Brand & Creative, and Digital Experience/eCommerce ensuring media, creative, offers and funnel experience work together to maximize conversion, revenue, and return on investment.

Lead Acquisition Strategy & Growth

•  Author and execute the multi-year global acquisition strategy aligned to company revenue goals, audience insights, and performance data, setting enterprise direction, not consuming strategy authored elsewhere Translate company revenue and growth targets into clear acquisition strategies, channel plans and investment frameworks across products and regions. Own key performance metrics including CAC, conversion rates, LTV, and ROI
• Balance short-term performance with long-term customer value creation

Drive Full-Funnel Campaign Execution

• Oversee planning and execution of multi-channel acquisition programs/campaigns
• Ensure alignment across targeting, messaging, creative, and landing page experiences – tightly aligning ads, landing pages, offers and creative to audience intent and lifecycle stage
• Identify, test, and scale new channels, audiences, and growth opportunities with tailored value propositions and messaging
• Define campaign KPIs, success criteria and testing roadmaps; ensure campaigns launch on time, on budget and with measurement plans in place

Own Performance Creative Strategy & Iteration

• Own the performance creative strategy in close partnership with the Brand & Creative team
• Translate audience insights and performance data into clear creative briefs that inform new concepts and quarterly campaign strategy updates
• Establish a high-velocity test-and-learn creative engine, continuously iterating messaging, formats, hooks, and offers to improve conversion and efficiency
• Scale winning creative concepts across channels and regions while maintaining alignment with brand standards
• Manage the performance creative agency relationship and associated investment (~$2M annual expense and 12 contingent resources)

Build a High-Performance Marketing Engine

• Establish testing frameworks and experimentation roadmaps to continuously improve performance
• Implement scalable operating models, governance, and performance reporting across products, regions and customer segments
• Establish Operational Excellence and Performance Governance
• Operationalize winning tactics by transitioning them into scalable programs with SOPs, templates, and clear RACI
• Establish and own weekly, monthly, and quarterly acquisition operating rhythms — including performance reviews, test readouts, and strategic planning sessions
• Maintain governance around experimentation, documentation, and knowledge sharing to ensure learnings compound across the organization
• Provide framework to align campaign activities and plan entry to IMP hierarchy and reporting requirements
• Partner with Marketing Insights & Analytics and Finance to integrate acquisition forecasts, commercial inputs, and business drivers into annual planning — providing clear visibility into performance, spend, ROI, and tradeoff

Leverage AI & Automation to Drive Efficiency

• Identify and deploy AI-driven solutions to improve team productivity, accelerate execution, and reduce operational friction
• Build and scale AI-powered workflows and agents (e.g., for research, campaign insights, creative iteration, and reporting) to increase speed and quality of output
• Reduce reliance on external agencies by insourcing capabilities through automation, tooling, and smarter workflows
• Drive a “do more with less” operating model by increasing throughput, lowering cost per output, and improving learning velocity
• Partner with Analytics, Martech, and Engineering teams to integrate AI into marketing systems, data pipelines, and decision-making processes

Partner Across the Business

• Serve as the senior counterpart and primary acquisition leader to Sr. Directors and Directors across Paid Media, Product Marketing, Insights & Analytics, Finance, Brand & Creative, Organic & Agentic Search and Digital/eCommerce, influencing senior tradeoffs and investment decisions, not just coordinating execution
• Align acquisition strategies with broader business priorities, lifecycle marketing, and customer experience
• Provide clear, concise performance updates to WWM Senior Leadership and XLT highlighting the results, risks, learnings and recommended actions

Lead and Develop a High-Impact Team

• Build, lead and evolve a high-performing, global human and agentic team spanning acquisition strategy, campaign orchestration and performance creative
• Oversee the performance creative agency partnership
• Set clear goals, priorities, and operating rhythms, balancing experimentation with execution at scale
• Foster a culture of accountability, innovation, and data-driven decision making

• 15+ years of experience in performance marketing, growth, or digital acquisition
• 8-10+ years of senior leadership experience managing geographically diverse, high-performing marketing teams in a multi-layered matrixed enterprise
• Bachelor's, Master's or equivalent degree in marketing, communications or related field
• Proven track record of scaling customer acquisition in SaaS, technology, or B2C and B2B environments at $500M+ revenue scale
• Demonstrated ownership of managing significant marketing budgets with direct accountability for ROI and growth outcomes
• Demonstrated experience building or operationalizing AI-driven workflows (e.g., agents, copilots, or automation systems) to enhance campaign execution, insights generation, creative production or to improve marketing productivity and scale output.
• Demonstrated experience standing up, transforming or leading a net-new enterprise function at scale
• Deep expertise building cross-channel acquisition campaigns and integrating paid, owned and earned channels

• Strong background in full-funnel measurement, attribution, and marketing analytics including CAC, LTV, ROAS, and pipeline attribution
• Experience working in global, matrixed organizations
• Demonstrated experience presenting to and influencing C-suite / SVP-level executives
• Experience leading performance creative functions and managing creative agency partnerships
• An understanding of the evolving MarTech & AdTech space in order to communicate and orchestrate complex campaigns across multiple channels
• Experience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)

• Performance marketing strategy and execution
• Data-driven decision making and experimentation
• Cross-functional leadership and stakeholder influence at the Sr. Executive level
• Budget management and investment optimization
• Customer acquisition, funnel optimization, and conversion strategy
• AI Automation and tool utilization
• Enterprise-level strategic planning and execution
• Organizational design and change leadership
• Executive communication and influence
• P&L / revenue stewardship

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

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