Director, Adobe Digital Marketing

Perficient's Adobe practice is a Platinum partner with eight specializations and three hundred-plus practitioners across the US, Latin America, and India. Your area covers customer data and identity, orchestration, measurement, personalization, content production, and the agentic capability now being built across all of it.

 

The Director, Adobe Digital Marketing role carries a bookings and revenue number for a defined portion of the Adobe practice, and it puts you in front of clients as the person who decides what their marketing stack should become. You set the standard the work is built against, and you are the senior voice on the engagements where the stakes are highest.

This is a growth-oriented, client-facing billable role, and the design you recommend is the one Perficient then has to deliver. A recommendation you make in a workshop becomes an implementation plan six weeks later, so the judgment has to hold up in front of a client CFO and a delivery team.

Responsibilities

What you will own

 

 

The number

• Bookings and revenue for your portion of the Adobe practice.
• Pipeline. What is in it, who is leading it, what converts, and what you do when it thins.
• The assessment and advisory offering. What it costs, what it delivers, and the revenue it produces.
• Follow-on scope that comes out of your assessments, with a number attached to it.
• The solution input that decides whether Perficient wins a pursuit.
• Your own billability alongside all of it.

 

 

Client work

• Assessment of the client's current marketing stack, including everything connected to Adobe that constrains what Adobe can do.
• The target-state design, built from the client's use cases rather than a reference diagram.
• Identity resolution and data model design in Real-Time CDP, including the governance and consent architecture that has to hold across jurisdictions.
• Rationalization across overlapping capabilities, including Campaign against Journey Optimizer, Marketo Engage against Journey Optimizer B2B, Analytics against Customer Journey Analytics, and Target against native decisioning.
• The content production model across GenStudio, Firefly, Workfront, and Experience Manager Assets, including the workflow change that makes the volume achievable.
• Migration sequencing that keeps the marketing calendar running while the platform underneath it changes.
• Where the agentic layer belongs, including CX Coworker, Brand Intelligence, and Experience Platform Agents, and what has to be true in the data architecture before any of it works.
• Consumption and cost modeling for Experience Platform, so clients understand the renewal implications of design decisions before they commit to them.
• Executive workshops and design sessions with client marketing and technology leadership.

 

 

The capability

• The Perficient standard for Adobe digital marketing work, and the review that enforces it.
• Solution review on major pursuits and programs. You are the last look before a design reaches a client.
• Reference architectures, accelerators, and reusable assets that raise the floor on every engagement.
• The practice position on where Adobe is taking digital marketing, including agentic orchestration, generative content production, and discovery moving into language models.

 

 

The team

• The career track for the consultants and architects in your area, including what each level has to demonstrate and who is ready to move.
• Hiring, and the bar someone clears to join this practice.
• Development of the senior people who will hold this role after you.
• Staffing judgment about who belongs on which engagement.

Qualifications

• Ten or more years in enterprise marketing technology, including at least six across the Adobe stack.
• A bookings or revenue target carried and met.
• Ownership of a capability, standard, or technical discipline inside a consulting firm or a large enterprise.
• Depth in Adobe Experience Platform and Real-Time CDP, including identity, data modeling, governance, and consumption economics.
• Working command of Journey Optimizer, Campaign, Marketo Engage, Analytics, Customer Journey Analytics, Target, and Experience Manager, with the judgment to know which of them a client needs.
• Content production at volume through GenStudio, Firefly, Workfront, or Experience Manager Assets, including the operating model that made it work.
• Enterprise migrations designed and delivered, such as Campaign to Journey Optimizer or Analytics to Customer Journey Analytics.
• Complex programs delivered in a consulting environment, where the design you recommended is the design that shipped.
• People hired, developed, and promoted.
• Executive communication that holds up with a CMO and a CIO in the same room.
• Bachelor's degree or equivalent professional experience.

• Willingness to travel up to 50% for client engagements and business development.

   

Preferred

• Agentic or generative AI running in a production marketing stack, with results you can substantiate.
• Hands-on exposure to CX Coworker, Brand Intelligence, Experience Platform Agents, and/or Brand Visibility.
• B2B marketing at enterprise scale, including Marketo Engage or Journey Optimizer B2B Edition.
• An assessment or advisory offering built and taken to market.
• Adobe certification at the architect or expert level.
• Adobe integrated with Salesforce, a data warehouse, or a customer data platform outside the Adobe stack.
• Depth in health and life sciences, financial services, or retail and consumer.
• Regulated-industry work where consent and privacy review shaped the design.

The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $150,584 to $209,800. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential variable compensation programs. Information regarding the benefits available for this position are in our benefits overview.

 

 

WHO WE ARE
Perficient is a leading global digital consultancy. We imagine, we create, engineer, and run digital transformation solutions that help our clients exceed customers' expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients - the world's largest enterprises and biggest brands succeed

 

 

WHAT WE BELIEVE
At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you'll become part of something truly special. 
 

We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We're committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders…and we're not done yet. 
 

Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees  and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated. 

Applications will be accepted until the position is filled or the posting is removed.
 

Disability Accommodations: Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodations due to a disability, please contact us.

 

 

 

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About UsPerficient is the global AI and technology consulting firm disrupting the traditional consulting model. Powered by our 7,000+ advisors, engineers, and designers, Perficient implements AI-first solutions that break conventions and deliver outcomes that matter. Proudly serving clients that represent the world’s most innovative brands, and in collaboration with our powerful technology partner ecosystem, we bring deep industry expertise and data-driven design to redefine how businesses run and succeed. Perficient is different. For real. Learn more at perficient.com. About the TeamOur Adobe team is recognized as thought leaders in the industry. Our highly collaborative culture and commitment to ongoing training and education set us apart from the competition and empower us to deliver mission-critical technology and cutting-edge business solutions to Fortune 500 companies and some of the most recognized brands on the planet!