The Director of Analytics will lead the analytics strategy and operations for a top-grossing mobile app, driving data-driven decision-making and insights.
Director of Analytics
The Director of Business Analytics will be responsible for building a center of excellence around analytics, reporting, and data-driven decision-making, as well as leading development of the infrastructure to support it end to end.
This is a new role and will be a mission-critical part of the team that manages the growth and optimization functions for one of the top-grossing apps in the Apple and Google app stores and will work closely with stakeholders across business, product, design, marketing and technical teams.
This role will report directly to the CEO and will have a significant impact on revenue and growth metrics, representing an opportunity for qualified and passionate candidates looking to build a practice from the ground up or level up from a more specialized role.
Responsibilities:
● Overall ownership of the strategy for data collection, instrumentation, storage, analytics tools, and reporting
● Develop specifications and serve as the “source of truth” for instrumentation, tagging, and other analytics implementation elements
● 3rd-party tool sourcing, evaluation, and selection
● Develop insights and lead ideation, evaluation and implementation of a queue of a/b tests and other optimizations across acquisition channels, product and communications touch points that drive improvements in user activation, engagement, retention, and conversion metrics
● Dashboard and visualization development and communication to key company and board stakeholders
● Evangelize and drive buy-in for data and data-driven decision making as a source of value
The successful candidate will have:
● 7+ years of hands-on experience measuring and analyzing user funnels and behavior (advertising, marketing, acquisition, engagement, etc) in a production environment
● A strong fluency in technical analytics fundamentals, e.g. tag management, a/b/multivariate testing, basic statistical analysis
● At least 2 years of experience in mobile, and demonstrable familiarity with the universe of current web and mobile reporting, measurement, and analytics tools (app stores, Mixpanel, install attribution, Google Analytics, etc)
● Experience with a consumer subscription product, and familiarity with marketing automation programs and tools, preferred.
● The ability to independently generate and and effectively communicate insights based on data interpretation that help drive good decisions in a fast-moving, imperfect information environment
● Exceptional organizational, written, and communications skills
● The Director candidate will have 5+ years of experience and/or significant team leadership and production-scale experience
Top Skills
A/B Testing
Analytics Tools
Google Analytics
Mixpanel
Tag Management
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