Director, Content Strategy

Hi, We're AffiniPay!
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay's tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
About the Role
AffiniPay is seeking an experienced and innovative Director of Content Strategy. This is a pivotal leadership role responsible for building a high-impact, customer-centric content engine aligned to our business goals, brand voice, and solution positioning. Reporting to the VP of Digital Marketing, you'll oversee a team of content strategists with the mandate to create content that drives measurable engagement and demand.
You'll evaluate and optimize our current content performance, build a forward-looking content strategy, and ensure integration across marketing and go-to-market initiatives. This role calls for a creative storyteller who can elevate content quality, scale production volume, expand into new formats, and collaborate across teams.
What You'll Do
Strategic ownership

• Develop a comprehensive content strategy aligned to audience needs, business goals, and solution positioning.
• Establish a planning and optimization cadence to assess content performance, identify opportunities, and evolve alongside the broader marketing strategy.
• Stay ahead of content trends, industry best practices, competitive shifts, and emerging technologies.

Team leadership and collaboration

• Lead and develop a team of content strategists through daily guidance, feedback, and growth-focused coaching.
• Collaborate with cross-functional teams to develop content that reflects our brand, communicates solution value, and supports strategic business outcomes.

Content development and execution

• Lead all aspects of content development across formats, including web, email, video, social, and print.
• Expand multimedia content offerings, driving development of video, audio, and interactive formats to enhance storytelling across channels.
• Champion editorial standards and oversee content calendars, production schedules, and processes to deliver on-time, high-quality content.

Performance & Optimization

• Implement SEO/AEO best practices and leverage AI tools to scale content production and deliver personalized experiences.
• Monitor performance data and convert insights into strategies that boost awareness, engagement, and conversions.

About You

• 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling
• Proven ability to lead teams and create high-impact, customer-centric content that supports the full funnel
• Deep expertise in writing, editing, and messaging across multiple formats and platforms
• Strong background in integrated marketing strategy and campaign planning
• Prior experience in legal tech, accounting tech, fintech, or adjacent industries is required
• Demonstrated ability to use tools like GA4, Tableau, and Salesforce to drive data-informed decisions; working knowledge of CMS and video platforms is beneficial.
• Experience using Generative AI tools for content strategy and creation a must
• Ability to travel regularly to Austin, TX or San Diego, CA.

What We're Looking For

• A compelling storyteller with a benefits-focused, customer-first mindset
• A collaborative, cross-functional leader who builds strong partnerships and elevates team potential
• A data-driven strategist who values performance insights as much as creativity
• An empathetic people leader who can coach, mentor, and motivate teams to deliver their best work

Our Story
Founded in 2005, AffiniPay's mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay's products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), and Docketwise (Immigration & Case Management Software). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay's products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
Benefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.

• All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
• Have some fur babies? - We offer them insurance too!
• RELAX and enjoy your time away with our flexible paid time off policy!
• We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
• Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
• Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
• We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
• An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some "sweet" surprises for those afternoon pick-me-ups

Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.