Director of Customer Marketing

Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients’ business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive.  We are currently seeking a Director of Customer Marketing.

General Summary:
This position is responsible for building, leading, and scaling the Commercial Customer Marketing function to drive measurable revenue impact across customer retention, expansion, advocacy, and engagement. The Director, Customer Marketing partners closely with Sales, Customer Success, Product, and Marketing leadership to design and execute programs that support net revenue retention and in-account growth across SMB, mid-market, and enterprise segments.

This role serves as a strategic builder and change agent, evolving customer marketing from one-off initiatives into a connected, scalable, revenue-driving engine that supports Data Axle’s go-to-market strategy across software, data, and services offerings.

Essential Job Functions: *

1. Develop and lead the customer marketing strategy for the Commercial division aligned to revenue growth, retention, and expansion goals
2. Design and execute scalable retention and expansion programs across SMB through enterprise customer segments
3. Partner with Sales and Revenue Marketing to implement account-based marketing (ABM) initiatives that accelerate renewals, pipeline progression, and in-account growth
4. Create and manage multi-channel customer campaigns including lifecycle communications, targeted programs, events, executive engagement, and digital initiatives
5. Build and operationalize customer advocacy programs including case studies, testimonials, references, champions, and customer councils
6. Translate complex customer outcomes across data, software, and services into compelling stories and proof points that support sales and marketing efforts
7. Leverage customer engagement, usage, and revenue data to prioritize initiatives, measure performance, and demonstrate business impact
8. Collaborate cross-functionally with Sales, Customer Success, Product, and Marketing to ensure alignment between customer outcomes and go-to-market priorities
9. Incorporate modern marketing technology and AI-enabled tools to increase program efficiency, personalization, and scalability
10. Lead, coach, and develop direct report(s) while building a high-performing and scalable customer marketing function
11. Act as an internal change agent to modernize customer marketing practices and drive continuous improvement

* Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.

Supportive Job Functions: *

    1. Perform other miscellaneous duties as assigned by management.
*These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent.  However, these tasks still constitute important performance aspects of the job.

Knowledge, Skill, and Abilities:

1. Strong knowledge of customer lifecycle marketing, retention strategies, and revenue-driven marketing practices
2. Experience with account-based marketing and enterprise expansion motions
3. Ability to design scalable programs for both high-volume and high-touch customer segments
4. Strong analytical skills with the ability to use data to measure impact and inform decisions
5. Experience developing customer advocacy and proof programs
6. Excellent written and verbal communication skills with executive-level presence
7. Demonstrated leadership, coaching, and team development capabilities
8. Ability to influence cross-functional stakeholders and drive alignment across Sales, CS, Product, and Marketing
9. Strong project management and prioritization skills in a fast-paced environment
10. Curiosity and adaptability with experience applying AI and marketing technology to improve efficiency and effectiveness

Education, Experience, and Certification: *

1. Bachelor’s degree in marketing, Business, Communications, or related field preferred
2. 8–12+ years of experience in Customer Marketing, Revenue Marketing, or related go-to-market roles
3. Experience supporting both SMB/mid-market and enterprise customer segments required
4. Prior people management or team leadership experience preferred
5. Experience in B2B, SaaS, data, or martec environments strongly preferred

* Minimum requirements needed to perform the job.

Scope of Job: 

1. Manages 1 direct report with potential for future team growth
2. Operates with general direction from the SVP, Marketing
3. Regular collaboration with internal stakeholders and customer-facing teams
4. Working conditions are remote with occasional travel as needed
5. Errors may impact revenue outcomes, customer retention, and business performance
6. Regular access to confidential customer and business information

Where required, Data Axle will provide the compensation range for this role upon request. Please contact us or email us at [email protected] to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in.