The Director of Demand Generation will scale pipeline creation, define channel strategies, manage forecasting, and optimize demand generation for various market segments.
Bolster is an AI-powered brand protection and threat detection platform helping companies detect, investigate, and take down phishing and impersonation scams—across web, social, app stores, dark web, and email—before they cause damage. We work with some of the most recognizable brands in the world and are on a mission to eliminate digital fraud at scale.
We’re looking for a Director of Demand Generation to own and scale pipeline creation as we grow from an inbound-led SMB/MM motion into a more balanced, enterprise-capable ABM engine.
This role owns demand generation strategy and marketing-sourced pipeline performance. You will define channel investment plans, build forecasting models, and drive pipeline creation across SMB, mid-market, and enterprise segments in close partnership with VP of Marketing.
The north star for this role is simple: build a predictable, scalable pipeline engine.
Key Responsibilities
- Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
- Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
- Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
- Propose and justify incremental investment plans tied to revenue targets
- Establish the operating cadence and reporting standards for demand performance
- Scale and optimize core demand gen for SMB and mid-market
- Build and operationalize ABM programs to support enterprise expansion
- Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
- Design programs that consistently generate enterprise-quality meetings
- Partner closely with RevOps to ensure clean execution, attribution, and reporting
- Work alongside an Integrated Marketing Manager to execute programs efficiently
Requirements
- 7–10+ years in B2B SaaS demand generation
- Experience scaling demand at startup environments only (Series A–D)
- Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
- Comfortable owning a pipeline number without owning a large team
- Strong collaborator with Sales, RevOps, and SDR teams
- Security experience is a plus, but not required
Why Bolster?
Bolster builds a next-generation AI-powered fraud prevention and brand protection platform designed to detect and eliminate phishing, impersonation, and online scams at internet scale. Our platform protects enterprises from external digital threats across websites, social media, mobile apps, messaging platforms, and the dark web—helping organizations safeguard their brands and customers from rapidly evolving cyberattacks.
Bolster is trusted by leading global enterprises and Fortune 500 companies that rely on our technology to detect and automatically take down phishing and impersonation attacks in real time.
Our team brings deep cybersecurity expertise with decades of combined experience across leading technology and security organizations. Bolster is backed by leading investors including M12 (Microsoft’s venture fund), Thomvest Ventures, and Crosslink Capital, helping accelerate innovation in AI-driven threat protection.
Our AI and machine learning technology uses deep learning, computer vision, natural language processing, and large-scale threat intelligence to detect malicious infrastructure and automate takedowns with high accuracy and speed.
We also extend our technology to the broader community through CheckPhish (https://checkphish.ai) — a free phishing and scam detection tool used by millions of security researchers, organizations, and consumers worldwide. The platform helps identify fraudulent websites and contributes valuable threat intelligence to strengthen Bolster’s detection models.
Learn more about our culture and values: https://bolster.ai/
What we offer:
-Excellent medical, dental, and vision insurance
-Flexible time off + paid holidays.
-Equity + 401(k) plan
Top Skills
Abm
AI
B2B Saas
Digital Marketing
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