Director, Fundraising Communications and Enablement

Job Description:

Joining the American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are outside of work as much as what you do at work.

Where Your Career is a Force for Good!

We are currently seeking a professional, innovative, and enthusiastic Director, Fundraising Communications Enablement. This is a fully remote position that can be based anywhere in the USA.

WHAT YOU NEED TO KNOW:

The Fundraising Communications & Enablement team equips fundraisers and leaders with the messaging, donor-facing resources, communications channels, and practical tools needed to engage donors effectively and consistently. The team serves as the central hub for translating organizational priorities, mission impact, and philanthropic opportunities into clear, compelling fundraising communications for national and regional use.

The Director serves as the enterprise leader for the Red Cross fundraising narrative and the systems that support its consistent use. This role establishes messaging strategy, standards, governance, and an integrated approach to developing, prioritizing, approving, distributing, and maintaining fundraising communications and donor-facing resources.

Working across Fundraising Programs & Operations, Marketing, Brand, Communications, fundraising program teams, Disaster Fundraising, Divisions, Training, Sales Operations, Capability & Learning, and field fundraising leadership, the Director aligns competing needs and turns organizational priorities into practical, field-ready resources. The role also leads communications for executive, leadership, and fundraiser audiences to strengthen understanding, adoption, and execution of fundraising priorities.

Success requires strategic judgment, strong writing and storytelling expertise, operational discipline, and the ability to lead through influence in a complex, matrixed organization. The Director balances enterprise consistency with the practical needs of fundraisers and donors while building systems that improve quality, reduce duplication, and support sustainable fundraising growth.

WHERE YOUR CAREER IS A FORCE FOR GOOD (Responsibilities):

· Serve as the enterprise leader for the Red Cross fundraising narrative, ensuring messaging clearly communicates mission impact, philanthropic priorities, and the role donors play in advancing the mission.

· Lead, coach, and develop a high-performing team responsible for communications strategy, writing, content development, and fundraising resources.

· Establish fundraising messaging strategy, standards, voice, governance, and decision paths for executive, leadership, fundraiser, and donor audiences.

· Translate complex organizational priorities and program information into clear, compelling, and actionable fundraising narratives.

· Partner with Brand, Marketing, Communications, and fundraising program leaders to align fundraising communications with enterprise messaging, brand standards, and approved organizational priorities.

· Establish an integrated process for intake, prioritization, assignment, development, review, approval, distribution, reuse, and maintenance of fundraising communications.

· Oversee the development and ongoing management of fundraising communications and resources, including:

• Enterprise fundraising messages and narrative frameworks

• Executive and fundraising leadership communications
• Fundraiser talking points and field-ready messaging
• Cases for support, proposals, and philanthropic opportunity materials
• Stewardship reports, impact updates, and donor follow-up materials
• Mission and disaster fundraising updates
• Fundraising Briefs, webinars, town halls, presentations, and FAQs
• Reusable templates, approved language, and internal fundraising resources

• Lead communications that help fundraising leaders and staff understand, adopt, and act on organizational priorities.

· Build trusted partnerships across national and regional teams, align competing inputs, and resolve priorities through clear recommendations and decision-making.

· Define service expectations, quality standards, roles, guardrails, and feedback loops across the fundraising communications ecosystem.

· Lead the strategy, organization, curation, discoverability, and lifecycle management of fundraising content on OneSource and other internal resource platforms.

· Use demand, capacity, timing, engagement signals, usage patterns, revision trends, and field feedback to improve resources, workflows, adoption, and fundraising effectiveness.

WHAT YOU NEED TO SUCCEED: (Qualifications)

Education: Bachelor's degree required. Advanced degree desired.

Education: Bachelor's degree or equivalent combination of education and related experience required.

Experience: Minimum 7 years of related experience or equivalent combination of education and related experience required.

Management Experience: 5 years of management experience.

Skills & Abilities: Ability to work on a team.

Skills and Abilities:

· Exceptional writing, editing, presentation, and storytelling skills, with the ability to tailor complex information for executives, fundraisers, and donor audiences.

· Demonstrated expertise in fundraising communications, donor narrative, stewardship communications, content strategy, or philanthropic messaging.

· Ability to establish enterprise standards, governance, workflows, and decision paths in a complex, matrixed organization.

· Strong strategic judgment and the ability to translate organizational priorities into practical, field-ready communications and resources.

· Experience with digital content platforms, AI-supported workflows, Microsoft 365, Salesforce or comparable CRM systems, and content-management tools.

· Proven ability to influence senior leaders, align cross-functional partners, and resolve competing priorities without relying solely on formal authority.

· Strong understanding of donor engagement and the role communications play across cultivation, solicitation, stewardship, and ongoing relationship management.

· Experience leading complex communications portfolios, managing capacity, and establishing clear intake and prioritization practices.

· Ability to use data, engagement signals, stakeholder feedback, and workflow insights to improve communications effectiveness and adoption.

· Demonstrated ability to build trusted partnerships across functions and create clarity in a fast-paced, evolving environment.

· Strong planning and organizational skills, with the ability to balance enterprise priorities, team capacity, quality, and deadlines.

· Demonstrated commitment to team development, inclusive collaboration, continuous improvement, and high-quality execution.

· Adaptable, solution-oriented, and committed to learning, experimentation, and responsible use of emerging tools.

* A combination of the candidate’s education and general experience satisfies the requirements, so long as the total years equate to the description’s minimum education and general experience years combined (Management experience cannot be substituted).

WHAT WILL GIVE YOU THE COMPETITIVE EDGE: 

· Strategic Communicator: Connects organizational priorities, mission impact, and donor interests through clear and compelling fundraising narratives.

· Enterprise Integrator: Brings together diverse partners, perspectives, and inputs to create consistent communications and practical solutions.

· Operational Leader: Builds clear workflows, governance, prioritization practices, and systems that improve quality and reduce complexity.

· Collaborative Partner: Establishes trust with senior leaders, program partners, communications colleagues, and field fundraisers.

· Donor-Centered Storyteller: Develops communications that are accurate, relevant, human, and responsive to the needs of donors and fundraisers.

· Innovative Learner: Uses technology, AI, feedback, and emerging practices to improve how fundraising communications are created, managed, and used.

· Fundraising Enablement Leader: Anticipates field needs and develops scalable resources that strengthen adoption, donor engagement, and sustainable growth.

 SALARY INFORMATION:

The salary range for this position is $126,000–$138,000.

Note that American Red Cross salaries are aligned with the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary include your specific skills, the number of years of experience you have, and comparisons to other employees already in this role.

BENEFITS FOR YOU: 

 As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

·       Medical, Dental, and Vision plans

·       Health Spending Accounts & Flexible Spending Accounts

·       PTO: Starting at 16 days a year; based on the type of job and tenure

·       Holidays:  11 paid holidays comprised of six core holidays and five floating holidays

·       401K with up to 6% match

·       Paid Family Leave   Employee Assistance

·       Disability and Insurance: Short + Long Term

·       Service Awards and recognition

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
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Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.
 

AmeriCorps, the federal agency that brings people together through service, and its partners — the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance — launched Employers of National Service to connect national service alumni with opportunities in the workforce. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

To view the EEOC Summary of Rights, click here:  Summary of Rights