Director, Lifecycle Marketing

About Us

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.  The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater.  We are a production’s best ally every step of the way. #OneCastOneCrew

Role:
As the Director of Lifecycle Marketing, you will own the end-to-end strategy, execution, and optimization of lifecycle, retention, and CRM initiatives across Backstage, Mandy, and StarNow. This role is highly hands-on and technical, requiring deep knowledge of email platforms, data flows, segmentation, and performance measurement. You’ll build sophisticated multi-touch journeys that drive activation, repeat engagement, subscription conversion, churn prevention, and referral growth. You’ll also directly operate the systems yourself—raising the bar on personalization, experimentation, messaging quality, and deliverability.
This is a high-impact leadership role responsible for measurable revenue outcomes and for scaling best-in-class lifecycle programs across multiple brands.

Tool stack

HubSpot, Amplitude, Hightouch, Redshift, Justuno, Tremendous, FriendBuy, Looker, OneSignal, Sheets/Excel

Success in 90 days

• Lifecycle map for Backstage, Mandy, and StarNow with gaps and quick wins prioritized

• Core activation journey built with defined goals and lift targets

• Weekly lifecycle dashboard live and agreed report cadence

• Open quality improved and deliverability stabilized with a documented plan

Special Work Conditions    

• Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull.

Benefits 

Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

CA residents
Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies.  A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/

Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location. The compensation range for this position is: $140,000.00 - $165,000.00 per year.