Director, Paid Media

About Us

Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together.

Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Responsible for the strategic leadership, execution, and optimization of all paid media initiatives to drive customer acquisition, lead generation, and revenue growth. Oversees campaign performance across Meta, YouTube, programmatic display, and Connected TV (CTV), focusing exclusively on paid digital channels. Manages media planning, budget allocation, performance analytics, and creative collaboration to ensure every campaign delivers measurable value.

Key Responsibilities and Expectations

• Develops and executes paid media strategies across Meta, YouTube, programmatic display, and CTV that align with business acquisition and revenue goals.
• Leads, manages, and mentors the paid media team, ensuring alignment with growth, testing, and ROI objectives.
• Drives structured testing and optimization processes across platforms, including creative testing, bidding strategies, audience targeting, and placements.
• Partners with creative teams to scale the volume and performance of ad creative, ensuring assets are platform-appropriate and conversion-driven.
• Owns budget allocation, pacing, and forecasting across all paid media channels, ensuring media investments align with performance targets.
• Collaborates cross-functionally with CRM, Marketing Operations, and Compliance to ensure full-funnel campaign alignment and regulatory adherence.
• Evaluates campaign performance across channels and develops data-informed recommendations to continuously improve CPL, ROAS, and conversion rate.
• Identifies and tests new platforms, features, and beta opportunities to stay ahead of digital trends and maintain a competitive edge.
• Manages relationships with external agencies and media partners to drive executional excellence and innovation.
• Oversees reporting dashboards and KPI tracking, delivering insights and strategic recommendations to leadership on a regular basis.
• Performs other duties as assigned.

Reports To

• VP, Marketing Acquisition & Ops

Direct Reports

• 3 directs: social, streaming, and programmatic channel campaign managers

Qualifications - Education - Required

• MBA or Master's Degree

Qualifications - Education - Field(s)/Profession(s)

• Marketing, Digital Media, Communications, or related field

Qualifications - Experience/Skills/Competencies

• Minimum 8 years of progressive experience in paid media, including at least 3 years in a senior leadership role.
• Recent experience managing large-scale campaigns across Meta, YouTube, programmatic display, and/or CTV.
• Strong analytical skills with fluency in paid media KPIs and reporting platforms (e.g., Meta Ads Manager, Looker).
• Demonstrated success optimizing campaigns for CPL, ROAS, and other key performance metrics.
• Experience leading creative briefing processes and working closely with creative teams to optimize ad content.
• Ability to manage complex budgets across channels and prioritize investments based on strategic goals.
• Excellent collaboration skills; able to partner effectively with CRM, compliance, operations, and executive stakeholders.
• Experience in highly regulated industries such as financial services or mortgage preferred.

Compensation

The base salary range for this position is ($110,000 - $160,000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for this role is 5/1/2026

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.