Director, Portfolio Marketing

About the Role

The Director of Portfolio Marketing owns Uber Freight’s category narrative, value proposition, and solution-level messaging across the full portfolio. This role ensures our market story is clear, differentiated, and consistently applied across Product, Sales, Growth, and Brand. 

This leader translates customer and market insight into positioning, go-to-market strategy, and sales enablement that drive pipeline creation, conversion, and customer expansion. The role requires a senior operator who can move seamlessly between strategy and execution and who is highly effective partnering across Product, Sales, and Marketing. 

What the Candidate Will Do

• Define and maintain Uber Freight’s overarching market narrative, value proposition, and portfolio positioning 
• Own segmentation, ICPs, buyer personas, and core use-case frameworks 
• Lead competitive and market intelligence, turning insight into clear, sales-ready narratives 
• Partner with Product and Commercial leadership to inform category and product-line strategy 
• Build and maintain solution-level messaging, including product narratives, pitch decks, battlecards, and objection handling 
• Drive GTM alignment across Product, Sales, Growth, and Brand through clear frameworks and governance 
• Translate insights into campaign briefs that enable high-performing integrated programs 
• Partner with Brand Performance and Experience on content architecture and story development 
• Partner with Sales Leadership and Enablement to support solution launches, updates, and competitive shifts 
• Deliver practical enablement that improves sales readiness, confidence, and win rates 
• Work with Commercial Operations to identify and address positioning or narrative gaps impacting funnel performance 
• Lead customer marketing strategy, including advocacy, references, customer stories, and expansion motions 
• Partner with Lifecycle Marketing to deliver stage-appropriate, value-based customer communications 
• Ensure voice-of-customer insights inform messaging, GTM strategy, and product priorities 

Basic Qualifications

• 8–12+ years of experience in Product Marketing, Solutions Marketing, or Portfolio Marketing 
• Experience in B2B SaaS, preferably within logistics, freight, supply chain, or complex technical solutions 
• Proven ability to build and scale positioning frameworks, category narratives, and GTM strategies 
• Strong ability to translate complex products into clear, compelling messaging 
• Demonstrated success partnering with Sales, Product, and cross-functional GTM teams 
• Experience owning competitive intelligence and sales enablement 
• People leadership experience managing and developing PMM or Customer Marketing teams 
• Strong executive communication, structured thinking, and stakeholder influence 

Preferred Qualifications

• Direct experience in logistics, freight, or supply chain technology 
• Experience supporting enterprise and mid-market sales motions 
• Experience operating within a multi-product or platform portfolio 
• Familiarity with funnel performance, win-loss analysis, and revenue metrics 
• Experience building scalable messaging and enablement governance 

Benefits & Compensation for U.S. Employees

Employees working more than 30 hours in the US at Uber Freight are eligible for benefits like a company sponsored health plan, dental and vision benefits, 401k match, financial and mental wellness benefits, parental leave, short- and long-term disability coverage, life insurance and more.  US based employees may also be eligible for a performance or sales incentive bonus program, participation in Uber Freight equity awards, and other types of compensation depending upon the role.

Illinois: The salary range for this role is $161,550 to $188,150 a year

About Uber Freight 

Candidate Privacy Notice

Uber Freight is committed to protecting the privacy of our candidates. We collect and process personal data in accordance with applicable data protection laws. For detailed information on how we handle candidate data, please review our Candidate Privacy Notice.

EEOC

Uber Freight is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regards to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.