Director of Product Marketing, ALM

Director of Product Marketing, ALM 

Location: Boston, MA (Hybrid preferred) or Remote 

 Are you passionate about shaping product narratives, driving go-to-market success, and making a direct impact on the future of Application Lifecycle Management (ALM) technology? PTC is looking for a Director of Product Marketing to be a strategic partner in our ALM product and go-to-market (GTM) strategy. 

Why This Role Matters 

At PTC we empower manufacturing organizations with cutting-edge capabilities that accelerate the co-development of software and hardware for products. With the proliferation of embedded software in products across all industries, PTC’s ALM technology has become more important than ever. Our products unify requirements, risk, and test management with Agile engineering capabilities to accelerate the delivery of high-quality software. As Director of Product Marketing, you will play a critical role in how we plan, position, launch, and drive adoption of our products. You will own the strategic messaging, competitive differentiation, and go-to-market execution that fuel our growth. 

• Work at the forefront of integrated product engineering technology in a company that is shaping the future of manufacturing enterprises. 

• Be a strategic leader with the ability to make a visible impact on our product growth and GTM success. 

• Collaborate with a high-caliber, passionate team that values innovation and customer success. 

What You’ll Do 

• Define and execute the ALM segment’s product marketing strategy, ensuring alignment with our business goals and GTM initiatives. 

• Own product positioning and messaging to clearly communicate value propositions to customers, partners, and internal stakeholders. 

• Lead product launches from strategy to execution, working cross-functionally with Product Management, Sales, and Growth Marketing (demand generation & ABM) teams. 

• Enable Sales & Customer Success with impactful collateral, sales tools, and competitive insights that drive revenue. 

• Collaborate with solution marketing & industry experts to highlight our products’ capabilities in Industry stories 

• Partner with growth marketing and demand generation to ensure market awareness of PTC’s ALM solutions & capabilities in industry-specific campaigns 

• Conduct market and customer research to inform messaging, product roadmap, and market opportunities  

• Monitor and analyze product adoption, market trends, and competitive positioning to refine marketing strategies. 

What You Bring 

• 7+ years of product marketing experience in B2B SaaS, ideally within ALM and enterprise software industries.  

• Proven track record of driving successful GTM strategies and product launches. 

• Strong storytelling and messaging skills with the ability to simplify complex topics. 

• Experience with sales enablement, competitive analysis, and customer insights 

• Ability to work cross-functionally and influence senior leaders, product teams, and sales teams. 

• Strong desire to work closely with product and sales teams around long-term business strategy, annual business plans, and quarterly business reviews   

• Experience in market research, pricing strategy, and demand generation alignment is a plus

PTC carefully considers a wide range of compensation factors, which include a candidate’s background and experience, in determining salary for a position. Compensation will vary based on these factors, but PTC anticipates the salary range for this position to be between $120,000 - $160,000. The actual pay may be lower or higher depending on a candidate’s skills, qualifications, experience, and location and may also include the opportunity to earn a discretionary bonus. Additionally, every PTC employee has the opportunity to become a PTC shareholder through our employee share purchase program which allows employees to purchase discounted PTC stock and, for eligible roles, an equity grant. Subject to the terms and conditions of PTC’s benefits programs, employees may be eligible for medical, dental and vision insurance, paid time off and sick leave policies, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and a generous commuter subsidy.