Director, Strategy & Insights

Join our award-winning A-Team! 

Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. 

Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we’re well-versed in OEM standards and the intricacies of a dealership or group’s local business.

The Director of Strategy & Insights leads a small team of analysts responsible for delivering data-driven insights that guide marketing strategy, product direction, and client engagement. This role is within our Technology organization and bridges analytics, AI/ML, business strategy, and technology-delivery to drive measurable impact across the company. You'll be both player and coach – rolling up your sleeves for hands-on technical and analytical work while partnering with a team of data engineers, analytics engineers, and data analysts.  A successful candidate will possess strategic insight to recognize how our data assets can be exploited by driving product differentiation, the technological experience to design a scalable data ecosystem and the people management skills to motivate a team to execute this vision. 

Key Responsibilities 

• Drive the development and execution of a data strategy and roadmap with a focus on data analytics and product innovation. 

• Evangelize the value of data and analytics as a disruptive game changer in our industry 

• Lead and mentor analysts responsible for recurring campaign reporting and ad-hoc analysis for clients and internal teams. 

• Gather requirements and define analytical and strategic priorities with internal stakeholders and external partners. 

• Manage client-facing performance reviews and quarterly business reviews (QBRs). 

• Translate industry trends, consumer surveys, and data findings into clear insights and actionable recommendations. 

• Partner with the Reporting & BI team to improve dashboards, automate reporting, and enhance data accessibility. 

• Strategic partner to product management; accountable for ideation and proof-of-concept (POC) initiatives, helping define acceptance and success metrics and use cases for new features. 

• Champion of application in machine learning (ML) and artificial intelligence (AI) across a portfolio of SaaS applications, including new and adapted predictive models, personalization and recommendation technologies. 

• Head the AI/ML center of excellence (COE); expert on technologies built in-house and integrated through acquisitions and partnerships, aligning technical development with business needs and long-term roadmap goals. 

• Work with Data Engineering to shape data architecture, streamline ETL processes, improve data quality and availability to ensure effective and efficient deployment of proven solutions 

• Contribute to RFP responses, highlighting the organization’s analytical capabilities and strategic value. 

• Foster a high-performing, collaborative culture focused on delivering actionable insights 

• Balance hands-on technical work with strategic leadership and team development 

Qualifications 

• Experience: 5+ years experience solving business problems through application of innovative data and analytics approaches and emerging technologies with 3+ years building and scaling data teams. 

• Leadership: Drive to create change and ability to define strategy to develop Data and Analytics requirements and priorities. Proven ability to execute 

• Experience translating data insights into business strategies for both internal and client-facing audiences. 

• Proven experience leading analytics or strategy teams, preferably in a marketing, SaaS, or automotive environment. 

• Strong understanding of marketing analytics, campaign measurement, and business performance metrics. 

• Proficient with BI platforms (e.g., Tableau, Power BI) and data environments (e.g., Snowflake, SQL). 

• Demonstrated experience deploying AI/ML models into production (data preparation, feature engineering, model training, evaluation, and monitoring), ideally using Python, AWS toolchain (S3, Glue, Lambda, Sagemaker, etc.), and similar. 

• Naturally collaborative with experience working in an Agile environment, including with remote teams, both on and offshore and serving as a go-between for technology and business. 

• Excellent communication skills with experience presenting to executive and client audiences. 
• Bachelor’s degree in Computer Science, Engineering, Mathematics or equivalent experience. 

Work from Here

At Affinitiv, we have the best of both worlds.   Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment.   Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few.   We also offer generous PTO so you can enjoy off time with family and friends.   

At Affinitiv, we celebrate diversity, equality, and an inclusive environment.

Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.