Director of Treasury Management Sales & Client Experience

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process. Associated Bank conducts a thorough background check on all new hires.

What you will do:

Sales & Strategy Leadership

• Develop and execute a cohesive go-to-market strategy for Treasury Management, integrating sales, onboarding, and servicing into a compelling client value proposition.

• Drive new business development and cross-sell initiatives in collaboration with Relationship Managers, Segment Leaders, and Wealth partners.

• Lead pricing strategy and deal structuring efforts, ensuring revenue growth and margin improvement while minimizing waivers or discounts.

• Serve as a senior advisor on complex client needs, ensuring best-in-class Treasury product structuring and execution.

Team Development & Management

• Lead and inspire a team of Treasury Sales Officers, Analysts, and Onboarding Managers, setting clear goals, coaching for performance, and cultivating a high-performance, client-focused culture.

• Oversee recruiting, onboarding, and professional development of the team; ensure strong succession planning and bench strength.

Client Experience & Operational Excellence

• Partner with Product, Operations, and Technology to enhance the end-to-end client experience, particularly focusing on onboarding and servicing as strategic differentiators.

• Serve as the senior escalation point for service or delivery issues, championing solutions that align with client expectations and internal capabilities.

Market & Industry Engagement

• Maintain deep awareness of market trends, competitive positioning, and client needs; influence product innovation and go-to-market readiness.

• Represent the bank in community, industry, and client forums, reinforcing Associated Bank’s leadership in Treasury Management.

What you will bring:

Education

• Bachelor’s degree in Business, Finance, or Accounting required; advanced degree or MBA preferred

• Certified Treasury Professional (CTP) preferred

Experience

• 10+ years in Treasury Management sales, with 7+ years in a leadership or management capacity

• Demonstrated success in managing metro/large commercial market clients and complex cash management needs

• Deep knowledge of Treasury products, industry trends, and customer experience best practices

Skills & Competencies

• Proven ability to lead high-performing teams and drive revenue growth

• Strong executive presence and client-facing communication skills

• Strategic thinker with an ability to translate vision into execution

• Collaborative leadership style with cross-functional influence

• Analytical and metrics-driven decision-making

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and insurance benefits. 

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois, Minnesota, and Missouri and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X. 

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact [email protected] if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.