Lead global web strategy and operations to optimize full-funnel customer experiences across ActiveCampaign and Postmark. Partner cross-functionally to manage site tech stack, drive continuous releases, leverage AI and A/B testing, and lead engineers and product managers to improve acquisition, conversion, and site performance.
As our next Director, Web Experience & Operations, you won't just be managing a website—you'll be the architect of the digital front door and full funnel experience for activecampaign.com and postmarkapp.com. You will lead a best-in-class web strategy on a global scale, leading a high-performing team focused on customer acquisition and full-funnel growth optimization.
This isn't just about site maintenance; it’s about shaping the future of how customers interact with our brand. You will play a critical role as a leader on our Revenue and Performance Marketing team, connecting in-market activations with a seamless, high-impact digital strategy. We are looking for an authentic, conscious leader with a builder mindset who can drive innovation and create an intuitive journey for our prospects, customers and partners throughout their entire lifecycle.
On a typical day, you might:
- Drive the web strategy and corresponding initiatives to ensure our digital experiences offer a compelling and intuitive experience for the entire customer journey to achieve brand, revenue and adoption goals.
- Work in direct partnership with creative, product marketing, and growth teams to drive continuous optimizations and a best-in-class customer experience across all AC digital footprints.
- Drive cross-functional partnership and collaboration to ensure site roadmaps and plans are in direct alignment with our marketing strategies, programs, and plans.
- Manage our full website tech stack, ensuring continuous uptime and best-in-class performance for our global audience.
- Creatively leverage AI tools and processes internally for code, solutioning and productivity improvements and externally for creating a richer, more personalized user experience.
- Directly lead, manage, and develop a high-performing team of engineers and product manager(s), fostering their professional growth and technical excellence.
- Work with marketing leaders, creative, and product marketing to develop and implement experience strategies and programs that help ActiveCampaign achieve their growth and performance goals.
- Drive the strategy and roadmap plan for continuous releases and launches, maintaining a high velocity of innovation.
- Directly partner with marketing and product to effectively design and optimize our GTM processes and operations to drive improved performance throughout our site experiences.
- Partner closely with Engineering, Security, and Billing teams to ensure our overall site and e-commerce experience is secure, seamless, and best-in-class.
The ideal candidate will bring:
- 10+ years of hands-on experience in marketing or a related field, with the majority of that time dedicated to web experience management.
- 8+ years of proven people leadership experience, specifically leading and developing high-performing technical and creative teams.
- Prior experience in SaaS or high-growth technology companies; you understand the unique digital dynamics and "always-on" nature of our industry.
- Global site management expertise, including experience managing multi-language and multi-country web properties.
- Direct experience with high-performing e-commerce or PLG (Product-Led Growth) environments, with a strong focus on driving conversion throughout the funnel.
- Deep technical understanding and usage for creating and optimizing high-performing websites, including modern CMS experience like Wordpress, Craft and a proven track record of building in modern PHP or JavaScript.
- Extensive and robust tech stack management experience, with the ability to oversee complex integrations and web architecture.
- Superb communication skills across all mediums and levels of the organization, with the talent to distill complex technical roadmaps into clear strategic insights.
- A proven track record in planning, developing, and executing complex roadmaps and rigorous A/B testing plans.
- A mentality of continuous optimization, growth, and performance that you instill both within your direct team and across the broader organization.
- MarTech or adjacent industry experience is highly preferred, giving you a head start on understanding our product's value proposition.
About ActiveCampaign:
ActiveCampaign is the autonomous marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Top Skills
A/B Testing
Ai Tools
Craft
JavaScript
PHP
Wordpress
ActiveCampaign Chicago, Illinois, USA Office
Located in the heart of the Loop overlooking State Street, with views of the lake and Millennium Park with easy access to the Metra & CTA stations.
Similar Jobs
Fintech • Financial Services
Provide legal support and strategic guidance for Asset-Based Lending (ABL) transactions, draft and negotiate complex secured-lending documents, manage litigation and claims, advise business clients on risk and restructuring, supervise and mentor junior attorneys, and collaborate across departments to develop risk-mitigation programs.
Fintech • Financial Services
Lead and execute moderately complex wealth management banking initiatives for professional services clients, analyze business and operational challenges, manage teams, ensure compliance with SAFE/NMLS and FINRA requirements, and support high-net-worth client relationships and sales objectives.
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead market success for ServiceNow Moveworks products by supporting territory strategy, account planning, and value-driven digital transformation. Coach AEs/ADRs, partner with account teams and specialists, customize engagement efforts, and drive specialty solution wins while aligning recommendations to Now Value principles. Travel 30-50%.
Top Skills:
Servicenow,Moveworks,Ai
What you need to know about the Chicago Tech Scene
With vibrant neighborhoods, great food and more affordable housing than either coast, Chicago might be the most liveable major tech hub. It is the birthplace of modern commodities and futures trading, a national hub for logistics and commerce, and home to the American Medical Association and the American Bar Association. This diverse blend of industry influences has helped Chicago emerge as a major player in verticals like fintech, biotechnology, legal tech, e-commerce and logistics technology. It’s also a major hiring center for tech companies on both coasts.
Key Facts About Chicago Tech
- Number of Tech Workers: 245,800; 5.2% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: McDonald’s, John Deere, Boeing, Morningstar
- Key Industries: Artificial intelligence, biotechnology, fintech, software, logistics technology
- Funding Landscape: $2.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Pritzker Group Venture Capital, Arch Venture Partners, MATH Venture Partners, Jump Capital, Hyde Park Venture Partners
- Research Centers and Universities: Northwestern University, University of Chicago, University of Illinois Urbana-Champaign, Illinois Institute of Technology, Argonne National Laboratory, Fermi National Accelerator Laboratory
