Earned Media Specialist

L2TMedia, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry.  Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising. For more information https://l2tmedia.com/
L2TMedia has been ranked by Inc. 5000 list (7 years) and Crain’s Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance. Employees work 2 days in the office and 3 days remote with an anchor in office day on Wednesdays.
We are currently looking to fill an Earned Media Specialist position at L2TMedia!
Job Summary
The Earned Media Specialist will be responsible for the management of Facebook, Instagram, and Google Business Profile accounts, for several major automotive clients. Create and analyze onsite lead-generating offers using our proprietary platform. Oversee and respond to dealership reviews within our reputation management platform. Assist with copywriting and executing email campaigns. This position would require the incumbent to be forward-thinking and have strong time-management skills.
Responsibilities
 

• Develop and publish engaging copy to support client objectives.
• Execute social media strategies for a wide range of promotion campaigns, product launches and marketing/sales.
• Utilize our proprietary platform to build effective lead-generating offers on dealership websites using promotional information given by the client.
• Assist with the copywriting and execution of email campaigns. 
• Respond to positive and negative reviews. 
• Utilize reporting tools and excel to deliver data analytics reports to client and project management teams. 
• Conduct product and client level audits.
• Exhibit solid understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.
• Offer insights/ideas for how L2TMedia can capitalize on industry trends.
• Cross trained in area of focus within your product.

Education Requirement
 

• BA/BS required.

Required Skills
 

• Able to maintain hybrid work schedule and commute to Evanston, IL.
• 1-2 years of experience in communications, digital advertising.
• Exemplary verbal and written communication skills.
• Editing and copywriting skills.
• Contributor to bigger team picture (understands how their role impacts overall company goals and makes a contribution to their goals for overall company success).
• Communicates to clients with command and proposes optimal solutions for both L2TMedia and the client.
• Expert advisor and solid collaborator with product and CST roles.
• Recognizes when issues of their own department will have downstream impact & alert affected partners in a timely manner.
• Ability to interact directly with clients via email and conference call and apply appropriate tone and knowledge of products.

Preferred Skills
 

• Experience with Facebook, Instagram, Google Business Profile, and Google Analytics a plus.

Benefits:  L2TMedia offers a comprehensive benefits package that includes medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.
The base salary range for this full-time position is approx. $48,000—$50,000 based on experience and the location where the job is performed.
L2TMedia strives to maintain a diverse, equitable, and inclusive workforce, ensuring that equal opportunities are extended to all qualified applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information.