Education & Events Manager, Drybar & Curlsmith

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands. 

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Position: Education & Events Manager, Drybar & Curlsmith

Department: Sales – Beauty

Work Location: MA, NY, NJ, TX, CA, IL, 100% Remote 

What you will be doing: 

Helen of Troy is seeking a strategic Education & Events Manager to shape how our powerhouse hair brands—Drybar, Curlsmith, and Hot Tools—connect with consumers and retail partners. In this role, you will lead the development and execution of innovative education programs and high-impact events that drive sales, strengthen brand equity, and deepen customer relationships. From crafting compelling training content to orchestrating conferences, workshops, webinars, and in-store activations, you’ll collaborate with cross-functional teams and external partners to deliver best-in-class experiences that advance our business objectives and position our brands for long-term success.

Education Responsibilities:

• Develop and implement an annual education strategy aligned with Americas Sales & Marketing objectives and global brand priorities

• Create and manage a variety of training content, including but not limited to videos, digital learning tools, printed materials, and live training guides

• Develop and facilitate training materials for key accounts, including brand stories, product knowledge, launch info, and selling strategies

• Support new hire onboarding with brand education and in-store activation training

• Collaborate with Marketing and Retailer Education Management to create product knowledge content and training videos

• Partner with Key Account Directors and Field Team to ensure tailored and flawless execution of education and events per location

• Organize major account education events and corporate events, including FLC, Sephora, brand events

• Manage sample and promotional product distribution to the Sales and Education Specialist Team

• Manage virtual and in-person learning platforms, including registration, content delivery, and participant engagement

• Ensure consistent messaging and impactful storytelling to raise brand equity through collaboration with marketing, global education and creative teams

Event Responsibilities:

• Plan and support key account events, including portal entry, collateral, GWP receipts, and execution

• Coordinate logistics between field personnel and key accounts, including approvals, planning, and tool ordering

• To develop collateral materials and ensure events are on trend, strategize with sales/marketing/international teams on planning retail events to support sales growth and manage the programs in their entirety

• Work closely with other beauty divisions to support other channels as needed

• Curate retailer-specific events that align with brand and consumer priorities, driving strong sales and achieving store-level ROI

• Foster and manage relationships with retail partners to develop a plan of action tailored to their event guidelines & key retail activations

• Budget and manage event assets and collateral and ensure cost-effective execution

• Build and maintain relationships with Retail partners across education and events

• Serve as the primary point of contact for event inquiries and educational program support

• Ensure a high-quality experience for all participants through excellent customer service and attention to detail

• Track and report on KPIs related to education and events

• Prepare post-event and program evaluations to inform future improvements

• Maintain accurate records and documentation for compliance and reporting purposes

• Monitor competitive activity and share insights to inform strategic decisions

Management Responsibilities:

• Hire, onboard, and training direct reports supporting Education and Events

Skills needed to be successful in this role: 

• Strong project management and organizational skills

• Excellent communication and interpersonal abilities

• Proficiency in event management software and learning management systems (LMS)

• Ability to work independently and collaboratively in a fast-paced environment

Minimum Qualifications: 

• Bachelor’s Degree

• 5+ years of experience in educational programming and/or event management

• Strong understanding of the hair category and prestige beauty landscape. Ulta and Sephora experience required

• This role requires reliable transportation to travel to various store locations; a valid driver’s license may be required depending on region. 

• Authorized to work in the United States on a full-time basis 

Preferred Qualifications: 

• Bilingual English/Spanish/French capabilities

• Licensed and experienced Hairstylist/Cosmetologist

In California, Massachusetts, New Jersey and New York, the standard base pay range for this role is $82,170 - $102,712 annually. This base pay range is specific to California, Massachusetts, New Jersey and New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. 

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. 

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to developing a diverse workforce and cultivating an inclusive environment.  We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. 

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.