The Opportunity:   

As a Email Program Senior Specialist/Lead you will help connect fans to their favorite live events. You’ll be a vital member of the CRM team, responsible for the day-to-day, hands-on execution of promotional email sends and push notifications leveraging state of art segmentation and engagement tools to build highly targeted multi touch email marketing experiences for our community of customers.  

Now is an exciting time to join as we are at the next level of perfecting and scaling both our CRM and Customer Data Platform (CDP) to craft personalized multi-touch journeys that ignite repeat purchases, boost app adoption, and ultimately drive revenue growth.  

You will work alongside a driven and experienced team with the opportunity to gain valuable email marketing skills and coach junior team members to their fullest potential.  

How your role contributes to the success of Vivid Seats:   

• Data-fueled personalization: Combine the power of CRM tools and CDP data to segment fans with laser precision, tailoring email and push notification campaigns that resonate deeply with each segment, leading to repeat purchase behavior and revenue growth.  
• Seamless multi-touch engagement: Orchestrate dynamic email, push, and in-app sequences powered by insights, driving engagement, and reduced churn. 
• Strategic direction: Contribute to shaping campaign strategies that drive app adoption & revenue through innovative campaigns across email and push channels.  

How your role expectations will progress as an Email Marketer in the first 30, 60 and 90 days:   

30 days in:   

• Complete new hire orientation, gaining the resources you need to be successful.   
• Learn how ticket marketplaces operate and how you’ll contribute to providing great experiences for our customers.   
• Acclimate to team and company norms, business objectives, and Vivid Seats values.   
• Gain an understanding of Braze functionality and liquid scripting for dynamic personalization.   

60 days in:   

• Contribute to our approaches, methods, or technologies to support overall business goals and drive team efficiency.   
• Maintain, harvest and aid internal and external relationships to achieve progress and advance objectives.   
• Have a solid understanding of our product categories, as well as the milestones that motivate customers in each category and through the customer lifecycle.   
• Develop more efficient ways to setup complex message streams.   
• Prioritize projects independently.   

90 days in:   

• Own individual campaign execution, driving measurable results that impact the team, powered by data-driven insights from both CRM and CDP. 
• Continuously learn and refine your skillset to stay ahead of the curve, mastering new features and integrations. 
• Display your understanding of our customer lifecycle and products by contributing to promotional planning effort.   
• Collaborate seamlessly with marketing, product, and engineering teams to implement program enhancements and company initiatives, leveraging CRM and CDP to create a unified customer experience across channels. 

What You’ll Bring:   

• 5+ years of experience building multi-step email campaigns in enterprise CRM platforms. 
• Expertise in email tools like HTML, Dreamweaver, and Email Service Providers (Salesforce Marketing Cloud, Responsys, Etc. Braze preferred.) 
• Working knowledge of SQL, APIs, webhooks, and relational data is a plus. 
• Solid understanding and experience utilizing a CDP for customer segmentation, personalization, and campaign optimization. 
• Proven ability to conceptualize, build, and deploy personalized marketing emails. 
• Strong organizational and project management skills, with meticulous attention to detail. 
• An analytical mind with a passion for understanding and optimizing campaign performance, using data from both CRM and CDP for advanced insights. 
• A proactive and adaptable attitude, comfortable multitasking and prioritizing independently. 
• Excellent communication skills for collaboration with peers and cross-functional teams.  

Vivid Seats provides competitive compensation; bonus incentives and equity for all employees; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks. 

Location: Chicago, IL  

We believe in a hybrid working model which provides employees the flexibility to take advantage of in-person and remote collaboration. Check out our brand new HQ office, bursting with the energy of live events fandom and the vibrancy of Chicago’s rising tech scene.