Event Marketing Specialist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Supports Event Managers in the planning, coordination, and execution of client experiences, marketing events, and promotional initiatives by partnering with internal stakeholders and external vendors to deliver high-quality event experiences. Has in-depth experience, knowledge, and skills within their discipline. Works independently with minimal guidance while managing multiple priorities and deadlines. Exercises sound judgment, communicates proactively, and typically determines their own work priorities.
Job Description
Core Responsibilities
• Coordinates the execution of assigned client experiences, brand events, and promotional programs, including creative materials, attendee registration, vendor relationships, contracting, logistics, and onsite support.
• Owns smaller-scale client experiences and internal event programs independently from planning through execution and post-event reporting, with Event Manager guidance as needed.
• Leads defined workstreams for assigned events, including timeline ownership, stakeholder follow-up, vendor coordination, budget inputs, deliverables, issue resolution, and day-to-day event workflows.
• Serves as the day-to-day point of contact for assigned event programs, proactively communicating risks, decisions, status updates, and recommended solutions to Event Managers and cross-functional partners.
• Collaborates with Event Managers, Sales, Marketing, Creative, Communications, and other stakeholders to support event strategies, align messaging, coordinate promotional assets, and ensure tracking and reporting requirements are implemented.
• Manages assigned event budgets, tracks spend against approved plans, supports forecasting, processes invoices, reconciles expenses, and identifies cost efficiencies recommendations.
• Supports vendor sourcing, contracting, and coordination with venues, suppliers, agencies, and other event partners to ensure successful program execution.
• Contributes to post-event measurement by supporting event reporting, attendee engagement analysis, post-event summaries, and insights tied to business objectives, program effectiveness, client impact, and recommendations to improve future event experiences and operational efficiency.
• Maintains and monitors annual network promotions calendar and post-promotion responsibilities.
• Exercises independent judgment and discretion in matters of significance.
• Maintains regular, consistent, and punctual attendance.
• Must be able to work some nights and weekends, travel as needed, support variable schedules, and work overtime as necessary.
• Performs other duties and responsibilities as assigned.
Employees at all levels are expected to:
• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic, learner, user and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call-backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Customer Experience (CX); Vendor Relationships; Budget Management; Marketing; Collaboration; Time Management; Event Management
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years