Experiential Marketing Manager

Join us as we empower the world to work out, creating healthier lives together.About the Opportunity:

We are seeking a dynamic Experiential Marketer to join our team. This unique role focuses on designing and executing exceptional customer experiences for sales meetings at our Experience Hub at the corporate office and managing impactful trade show experiences. You will collaborate with the sales and marketing teams to create engaging, personalized experiences for key customers during in-person meetings. Additionally, you will oversee the planning and execution of trade show experiences that elevate our brand and foster valuable connections with potential clients.

The Life Fitness / Hammer Strength Experience Hub is designed to set the benchmark for innovation in the fitness industry. This space is crafted for the future of fitness, technology, digital connectivity, and co-creating fitness experiences.

 As part of the Strategic Marketing organization, this role reports to the Americas Marketing Leader and collaborates directly with internal teams. You will have a high degree of independence and leadership in communicating with business partners.

** This is a hybrid position based out of our Global HQ in Rosemont, IL. The position requires in-office collaboration on Tuesdays through Thursdays, with remote work on Mondays and Fridays. #LI-Hybrid

PRINCIPAL ACCOUNTABILITIES 

• Create and deliver a journey that is aligned with the Sales Team's priorities. 

• Work closely with the Marketing teams to develop internal/external content for the program, and to create an Experience Hub marketing activation plan. 

• Lead a team of two, with one member focusing on Experience Hub logistics and planning, and the other on coordinating trade show experiences.

• Coordination with the Business Unit (country manager/sales manager, marketing manager, digital manager, and whoever is participating in the experience) to define and customize the customer experience based on their inputs on the customer profile, -needs, and -pain points. 

• Excite the customers by continuously improving the whole journey based on the latest digital solutions in the company and the broader market. 

• Exemplify a digital mindset with an unwavering representation of the voice of the customer. 

• Sharing customer feedback, insights, and best practices gathered from the program with the broader teams. 

• Management reporting of soft KPIs (visits/client’s NPS/etc.) 

• Management of the strategic planning of all trade show and event management activities for the US market, focused on best-in-class activation events.

• Co-management and reporting of the customer visit budgets and the trade show budget. 

QUALIFICATIONS and KEY ATTRIBUTES 

• Communication Skills: Strong written and verbal communication, with the ability to convey both technical and non-technical information clearly and persuasively to diverse audiences. Excellent storytelling skills to derive insights from data and present key business takeaways to executives.

• Presentation & Facilitation: Skilled in delivering business workshops, presentations, and software demos in both formal and informal settings. Experience in customer journey mapping, business model canvas, and other workshop methodologies.

• Experience & Expertise: Prior B2B event and trade show planning experience. Familiarity with business consulting and facilitating large group sessions. Proficient in MS Office (Word, Excel, PowerPoint, Project).

• Global & Multi-Time Zone Experience: Ability to work across time zones and travel up to 20%, including internationally.

• Personal Traits:

  • Results-driven: High achiever with strong self-expectations and commitment to delivering top results.

  • Strategic Thinking: Strong analytical skills and long-term planning capabilities.

  • Organized: Systematic and organized approach to tasks, using guidelines and procedures.

  • Persuasive & Clear Communication: Skilled in influencing and motivating others, maintaining a steady flow of information.

  • Flexible & Collaborative: Able to manage multiple projects and work effectively in cross-functional, global teams.

The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.  Eligibility for benefits is governed by the applicable plan documents and policies.

Want to take the next step in your career? 

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “[email protected]” for U.S. opportunities.