Fractional Director/VP B2B Marketing

Role: Fractional Director / Vice President of B2B Marketing

Location:  NYC hybrid preferred, Open to fully remote

Commitment:  20–30 hours/week

Type:  Contract |  Contract-to-Hire Potential

Reports to:  Chief Commercial Officer
 

About SuperCircle

SuperCircle is building the infrastructure to close the loop in fashion. We are the first and only textile waste management platform enabling brands and retailers to turn end-of-life textiles into profitable reuse and recycling streams. Our mission is simple: divert 1B+ textiles from landfill by 2030—profitably. We sit at the intersection of physical supply chains, AI-driven optimization, and climate impact—unlocking a massive, unsolved problem for the retail industry.

About This Role

We’re bringing on a senior B2B marketing leader on a fractional or contract basis to help us build and execute from day one. This engagement is structured to move quickly—and for the right person, it has a clear path to a full-time role. If you’re a seasoned operator who wants to do meaningful work without the friction of a traditional hiring process, this is for you.

This is not a traditional B2B marketing role. You will define how SuperCircle shows up to the market—and help shape how the retail industry understands circularity infrastructure itself.

As Director / Vice President of B2B Marketing (Contract), you will own the narrative, positioning, and go-to-market strategy that drives awareness, credibility, pipeline, and adoption among senior retail executives. This role sits at the center of category creation.

Core Areas of Ownership

Category Narrative & Market Positioning

• Evolve core selling narrative and positioning for enterprise retail audiences
• Translate complex supply chain and compliance dynamics into clear executive value propositions
• Develop messaging frameworks across segments, personas, and vertical priorities
• Continuously refine positioning based on customer insight and market signals
• Support category-defining reports, POVs, and frameworks

Product Marketing & GTM Strategy

• Build multi-channel launch strategies for new offerings
• Partner with Product, Sales, and Customer Success to drive adoption
• Develop enablement materials that accelerate enterprise conversations
• Shape packaging narratives and value articulation
• Translate roadmap evolution into market momentum

Thought Leadership, Founder Brand & Industry Presence

• Develop executive thought leadership strategy
• Shape founder voice and visibility across priority channels
• Partner with editors, analysts, and ecosystem stakeholders
• Support high-impact press, reports, and POV development
• Build narrative platforms that elevate credibility with enterprise buyers

Multi-Channel Campaigns & Pipeline Acceleration

• Own full-stack B2B marketing campaigns across digital, content, events, partnerships, and lifecycle channels
• Build case studies and proof narratives that accelerate enterprise trust
• Support land-and-expand storytelling across existing customers
• Partner closely with Sales on strategic account influence strategies
• Help translate market engagement into qualified pipeline

Conference Strategy & Ecosystem Influence

• Identify and prioritize high-leverage industry forums
• Develop differentiated conference positioning strategies
• Shape speaking narratives and executive presence
• Build pre- and post-event engagement strategies
• Strengthen relationships across the retail innovation ecosystem

Marketing Budget & Performance Owner

• Set and drive department OKRs in support of broader company vision
• Enhance instrumentation for key funnel measures, including CPL, conversion, CAC
• Drive test & learn roadmaps to improve these KPIs
• Set goals for each major campaign or initiative, hindsighting for learnings

AI-Enabled Marketing Operating Model

• Implement AI tools across research, content, messaging, and campaign workflows
• Improve speed and leverage of marketing execution
• Develop experimentation loops that increase output quality and velocity
• Identify opportunities to automate insight generation and measurement

What You Bring

• 7–12+ years in B2B marketing, product marketing, or category marketing roles
• Experience marketing complex platforms to enterprise buyers
• Background in supply chain, circularity tech, retail tech, or martech environments preferred
• Experience operating in early-stage or high-growth startups
• Track record building narrative platforms—not just campaigns
• Demonstrated ownership of multi-channel B2B marketing strategy
• Comfort working directly with founders and senior executives
• Fluency with emerging AI tools shaping modern marketing workflows
• Ability to operate independently and ramp quickly in a contract context

You Are

• A high-octane builder who moves easily between strategy and execution
• A storyteller with strong taste and cultural awareness
• Comfortable engaging senior retail leaders directly
• Curious, fast-learning, and self-directed
• Data-literate and insight-driven
• Energized by ambiguity and creation
• Excited to help define a category—not just compete in one

Additional Details

This role is structured as a fractional or project-based contract engagement at 20–30 hours per week. Scope and specific deliverables will be defined based on mutual fit. Compensation will be structured accordingly.

Why SuperCircle

We’re not just solving for waste – we’re creating value from it. SuperCircle is trusted by leading brands and built to scale textile recovery through data, automation, and deep supply chain integration. As part of our team, you’ll gain visibility, ownership, and the chance to define how circularity becomes standard across retail. If you’re ready to make an impact that spans P&L and planet, let’s talk.

Ready to join the revolution? Apply now and help us reshape the future of fashion and circular commerce.

Email resume to [email protected] and include the position you are applying for in the subject line.

COMMITMENT TO DIVERSITY

SUPERCIRCLE is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone is welcome, is celebrated for being themselves, and can succeed together.

SUPERCIRCLE is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex, age, disability, gender identity, sexual orientation, military service, caregiver status, credit history, immigration status, or any other status protected under applicable law.